Developing a Step-by-Step Checklist for Content Creation in Different Formats
Thursday, September 8 – 11:15 AM
The Creating Valuable Content Checklist has been highly popular with content marketers. What is the goal of using the Checklist? Can it interfere with creativity? Should organizations adapt the Checklist for their own use or for other content types, like podcasts or video? You will learn how to effectively use the checklist as well as adapt checklists for your own organizations and for different content types.
Principal of Aha Media Group, LLC
Ahava Leibtag is the Principal of Aha Media Group, LLC, a Washington, D.C.-based Web consultancy that provides content strategy and Web writing solutions. She has more than 15 years of experience in the digital strategy space, particularly in healthcare, where her clients include Johns Hopkins Hospital, Wake Forest Baptist Health and Georgetown University Hospital. Ahava is a popular blogger—her Creating Valuable Content Checklist™ has been downloaded more than 4,000 times.