Opening – September 6 | Sessions – September 7 | Sessions – September 8
PROGRAM
Content Marketing Fireside Chats: How to Create Attention, Interest and Sales with Infographics
Thursday, September 8 – 11:15 AM
How can you convey a complex message to an audience whose attention span has been reduced to the time required to read 140 characters? Use a picture. Or, more accurately, an infographic. The imbalanced equation of too much information and too little time has led marketers to rediscover this classic form of communication. But what makes for an effective infographic and how can a marketer derive maximum business results this type of content? Joe Chernov, VP of Content Marketing for Eloqua, and co-developer of award winning infographics will explain in this session.
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SPEAKER
Joe Chernov
VP of Content Marketing, Eloqua
Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing. Joe co-chairs the Word of Mouth Marketing Association’s ethics panel. He speaks at universities and conferences around the world on social media ethics and content marketing.
