Storytelling Techniques Learned from Hollywood
Thursday, September 8 – 9:45 AM
How Homer, Luke Skywalker and Harry Potter Can Help Us Be Better Marketers
The true magic of content marketing happens when we find a compelling story. And just like Joseph Campbell wrote in “The Hero’s Journey” the themes of all our stories are similar because what we share as humans is universal. So, as Content Marketers what can we learn from the great stories and storytellers of our time. From the classic story structure, to modern screenplay formats to episodic television – let’s explore. Robert Rose – chief troublemaker at Big Blue Moose and Strategist In Residence at CMI digs deep into his English Lit and Hollywood Screenwriter background to share his story – and how the master storytellers can help us to be better marketers.
Founder and Chief Troublemaker at Big Blue Moose
As the Chief Stategist for the Content Marketing Institute and Founder and Chief Troublemaker at Big Blue Moose, Robert Rose innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Rose has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. He developed some of the the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web. Prior to Big Blue moose Robert was Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers. At CrownPeak Robert led not only the marketing and product strategy efforts for the company, but also worked with clients such as Nissan USA, Robb Report, First American Title, Skype and Pep Boys to develop Web and content management strategies to successfully transform their online marketing and achieve profitable results.
A recognized expert in digital media, marketing, social media and Software-as-a-Service technologies, Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s a featured writer and guest blogger for the online magazine iMedia Connection and the co-author of the book “Enterprise 2.0: How Technology, E-Commerce and Web 2.0 Are Transforming Business Virtually”. Rose is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek.