3:30pm - 4:15pm

Content + Influencer Marketing = Powerful Way to Grow Your Business

Lee Odden
Author

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LEVEL: Intermediate

DESCRIPTION: A never ending stream of high quality content simply isn’t sustainable for most organizations. But what if Content Marketers could tap into a rich source of content optimized for engagement, sharing and action? Through several influencer content marketing case studies, this presentation will help you:

TAKEAWAYS:

  • Understand the difference between brandividuals and influencers

  • Identify, qualify and recruit influencers

  • Select the right topics and content formats

  • Promote and measure influencer co-created content