9:00am - 3:00pm

Tech/Software Industry Lab

Susan Misukanis
TopRank Online Marketing

Full Profile


IDG_black_largeGuest Speakers include: Deanna Lazzaroni, Pam Didner, Koka Sexton, Connie Bensen and Lee Odden



How to Plan, Develop & Optimize A Content Marketing Program for Tech


Through a combination of instruction, case studies, exercises and discussion, this lab will provide attendees a start to finish program for tech software industry content strategy, development, amplification and performance optimization. The layout of the tech lab includes:

  • Introduction and capture of attendee top challenges
  • Content Planning Model – Attract, Engage, Convert
  • Exercise
  • Audience Segmentation, Profiles & Personalization
  • Best Practices for Editorial Calendars: Evergreen, Repurposed, Curated, Co-Created
  • Workflows – Content Sourcing with Internal SMEs & External Influencers
  • Integration with SEO, Social & PR for Amplification
  • Performance Monitoring and Optimization
  • Takeaways & Discussion


Sponsored by IDG Global Solutions.