Content Marketing World

9/10/13

9/11/13

Sessions

BTOB

BTOC

CONTENT STRATEGY

SEARCH & SOCIAL

CONTENT CREATION

7:00 - 8:00am

Breakfast – Expo Hall

Breakfast - Expo Hall

8:15 - 8:40am

Keynote
Joe Pulizzi, Content Marketing Institute

Welcome to the Content Marketing Revolution
read more . . .

08:15 AM - 08:40 AM

Welcome to the Content Marketing Revolution

Listen to the Godfather of Content Marketing kick off the big show with new research and an intro you simply don't want to Read more »

Joe Pulizzi,

Content Marketing Institute

Full Profile

8:40 - 9:30am

Keynote
Jay Baer, Author The Now Revolution

Why Smart Marketing is about Help not Hype
read more . . .

08:40 AM - 09:30 AM

Why Smart Marketing is about Help not Hype

The difference between helping and selling is just 2 letters. But those letters make all the difference. Your company needs to become a YOUtility. Read more »

Jay Baer, Author

The Now Revolution

Full Profile

9:45 - 10:30am (45)

How Cisco Systems Is Evolving the Website into a Storytelling Platform . . .

Heather Meza,
Cisco

09:45 AM - 10:30 AM

How Cisco Systems Is Evolving the Website into a Storytelling Platform (Advanced)

In this session, you'll learn how Cisco Systems achieved measurable impact by evolving their website from a collateral archive to a storytelling Read more »

Heather Meza,

Cisco

Full Profile

How Hershey Develops Content that Captivates and Engages . . .

Martin Baker,
The Hershey Company

09:45 AM - 10:30 AM

How Hershey Develops Content that Captivates and Engages (Intermediate)

Does content marketing mix with chocolate? Well, The Hershey Company thinks so. In this presentation, Martin Baker, Senior Manager, Global Digital Read more »

Martin Baker,

The Hershey Company

Full Profile

Navigating the Road from Tactical to Strategic Marketing . . .

Adele Revella,
Buyer Persona Institute

09:45 AM - 10:30 AM

Navigating the Road from Tactical to Strategic Marketing (Advanced)

Are you tired of being a tactical marketer? Too many marketers struggle with constantly growing to-do lists, competing demands and content Read more »

Adele Revella,

Buyer Persona Institute

Full Profile

The Future of Content on Search & Social Web . . .

Lee Odden,
TopRankMarketing.com

09:45 AM - 10:30 AM

The Future of Content on Search & Social Web (Intermediate)

As a long time content producer and marketer (and author), Lee will present his marketing-centric observations on the changing face of content and Read more »

Lee Odden,

TopRankMarketing.com

Full Profile

The Three Models of Content Marketing Creation . . .

Robert Rose,
Content Marketing Institute

09:45 AM - 10:30 AM

The Three Models of Content Marketing Creation (Intermediate)

There are three distinct content marketing models: from the roots of becoming Content Aware, to the Thought Leader, to the Storyteller, attendees Read more »

Robert Rose,

Content Marketing Institute

Full Profile

10:30 - 11:15am

NETWORKING AND REFRESHMENTS – EXPO AREA

NETWORKING AND REFRESHMENTS - EXPO AREA

11:30 - 12:15pm (45)

Customer Retention: The Imperative for Creating Market Advantage . . .

Ardath Albee,
Marketing Interactions

11:30 AM - 12:15 PM

Customer Retention: The Imperative for Creating Market Advantage (Advanced)

Increasingly, marketers are facing a mandate to provide quantifiable evidence of the ROI on their marketing programs. Retention programs have the Read more »

Ardath Albee,

Marketing Interactions

Full Profile

Five Star Content: One Week of Content Marketing in the Life of Four Seasons Hotel . . .

Robert Simon,
Four Seasons Hotels and Resorts

Craig Waller,
Pace

11:30 AM - 12:15 PM

Five Star Content: One Week of Content Marketing in the Life of Four Seasons Hotel (Intermediate)

How does a "Five-Star" hotel and resorts chain scale content creation and distribution? Learn how Four Seasons Hotel and Resorts creates entertaining Read more »

Robert Simon,

Four Seasons Hotels and Resorts

Full Profile

Craig Waller,

Pace

Full Profile

I’ll Give You a Piece of My Mind! Building a Content Strategy with Mental Models . . .

Lauren Moler,
National Instruments

11:30 AM - 12:15 PM

I’ll Give You a Piece of My Mind! Building a Content Strategy with Mental Models (Intermediate)

Have a lot in your head about content strategy, but not sure how to turn it into a reality? Mental models are a way to take what’s in your brain Read more »

Lauren Moler,

National Instruments

Full Profile

Visual Content Marketing Strategies You Probably Aren’t Using and Should . . .

Todd Wheatland,
Kelly Services

11:30 AM - 12:15 PM

Visual Content Marketing Strategies You Probably Aren’t Using and Should (Intermediate)

Content is evolving. No longer are white papers and webinars the secret to content marketing success – visual is becoming the norm. Get ready to Read more »

Todd Wheatland,

Kelly Services

Full Profile

In Your Face Content Marketing: How to Bring Out Your Best Customers with Attitude and Energy . . .

Doug Kessler,
Velocity Partners

11:30 AM - 12:15 PM

In Your Face Content Marketing: How to Bring Out Your Best Customers with Attitude and Energy (Advanced)

Before the Content Marketing Deluge, mediocre content could still deliver the goods. Not any more. Today, the only way to win the battle for Read more »

Doug Kessler,

Velocity Partners

Full Profile

12:30 - 1:30pm

LUNCH AND LEARNS

1:45 - 2:05pm

Keynote
Randall Lane, Forbes Magazine

Mini-Keynote: The New Urgency of Putting Content Marketing through a Consumer Media Prism
read more . . .

01:45 PM - 02:05 PM

Mini-Keynote: The New Urgency of Putting Content Marketing through a Consumer Media Prism

Readers and users have ever-higher expectations for the media they consume, and increasing openness about its provenance, yet many marketers have not Read more »

Randall Lane,

Forbes Magazine

Full Profile

2:05 - 3:00pm

Keynote
Jonathan Mildenhall, The Coca-Cola Company

From Happiness Factory to Content Factory – How Coca-Cola Is Growing through Liquid Storytelling
read more . . .

02:05 PM - 03:00 PM

From Happiness Factory to Content Factory – How Coca-Cola Is Growing through Liquid Storytelling

Perhaps the most famous content marketer in the world, the Coca-Cola Content 2020 architect will talk, in detail, about Coke's strategic decision to Read more »

Jonathan Mildenhall,

The Coca-Cola Company

Full Profile

3:15 - 3:45pm

NETWORKING AND REFRESHMENTS – EXPO AREA

3:45 - 4:30pm

David vs Goliath: How Do You Level the Playing Field with Content Marketing – George . . .

George Stenitzer,
Tellabs

David vs Goliath: How Do You Level the Playing Field with Content Marketing – George Stenitzer, Vice President, Communications, Tellabs (Intermediate)

George Stenitzer,

Tellabs

Full Profile

The New Urgency of Putting Content Marketing through a Consumer Media Prism – Randall Lane, . . .

Randall Lane,
Forbes Magazine

The New Urgency of Putting Content Marketing through a Consumer Media Prism – Randall Lane, Editor, Forbes Magazine (Intermediate)

Randall Lane,

Forbes Magazine

Full Profile

Building Your Content Strategy around Shared Purpose – Mark Bonchek Ph.D., Founder, Orbit . . .

Mark Bonchek,
ORBIT+Co

Building Your Content Strategy around Shared Purpose – Mark Bonchek Ph.D., Founder, Orbit & Co. (Advanced)

Mark Bonchek,

ORBIT+Co

Full Profile

Here’s What’s Wrong with Your Search & Social Media Strategy (and how to fix it) . . .

Tom Webster,
Edison Research

Here’s What’s Wrong with Your Search & Social Media Strategy (and how to fix it) (Advanced) – Tom Webster, Edison Research

Tom Webster,

Edison Research

Full Profile

Content Creation Innovations that Separate the Good to Great – Ann Handley, Author, Content . . .

Ann Handley,
MarketingProfs

Content Creation Innovations that Separate the Good to Great – Ann Handley, Author, Content Rules; Chief Content Officer, MarketingProfs (Intermediate)

Ann Handley,

MarketingProfs

Full Profile

4:45 - 5:30pm

Leveraging Internal Marketing to Drive External Content Marketing Success – Jodi Navta, VP . . .

Jodi Navta,
Coyote

Leveraging Internal Marketing to Drive External Content Marketing Success – Jodi Navta, VP Marketing & Communications, Coyote Logistics (Intermediate)

Jodi Navta,

Coyote

Full Profile

Marketers as Media: Setting Up Your Organization for Content Marketing Success – David . . .

David Germano,
Empower MediaMarketing

Marketers as Media: Setting Up Your Organization for Content Marketing Success – David Germano, VP & Chief Content Officer, Magnetic Content Studios (Advanced)

David Germano,

Empower MediaMarketing

Full Profile

Expert Panel: Quality vs. Quantity – How Much Content is Enough. How Good Does It Need To Be? . . .

Michael Brenner,
SAP

Expert Panel: Quality vs. Quantity – How Much Content is Enough. How Good Does It Need To Be? – Moderated by Michael Brenner, VP, Marketing & Content Strategy, SAP (Intermediate)

Michael Brenner,

SAP

Full Profile

Creating a Content Plan for Social Media Engagement in 5 Steps – Melissa Harrison, CEO, Allee . . .

Melissa Harrison,
Allée

Creating a Content Plan for Social Media Engagement in 5 Steps – Melissa Harrison, CEO, Allee (Intermediate)

Melissa Harrison,

Allée

Full Profile

Content Creation Strategies for eCommerce Success . . .

No Speaker Assigned Yet, -
-

Content Creation Strategies for eCommerce Success (Advanced)

No Speaker Assigned Yet, -

5:30 - 7:00pm

COCKTAIL RECEPTION – EXPO AREA

7:15 - 10:00pm

HOUSE OF BLUES EVENT

Sessions

MULTI-CHANNEL CONTENT

CONTENT STRATEGY

CONTENT INTEGRATION

SOCIAL MEDIA

CONTENT DISCOVERY

7:30 - 8:15am

Breakfast & Networking – Expo Hall

Breakfast & Networking - Expo Hall

8:15 - 8:30am

Keynote
Joe Pulizzi, Content Marketing Institute

The Report from Day One
read more . . .

The Report from Day One

Joe Pulizzi,

Content Marketing Institute

Full Profile

8:30 - 9:15am

Keynote
JoAnn Sciarrino, University of North Carolina Chapel Hill

Can You Actually Measure the Value of Brand Storytelling?
read more . . .

Can You Actually Measure the Value of Brand Storytelling?

Can You Actually Measure the Value of Brand Read more »

JoAnn Sciarrino,

University of North Carolina Chapel Hill

Full Profile

9:30 - 10:15am

Bigger Success. Less Content. Across more platforms. . . .

Andrew Davis, Author
Brandscaping

Bigger Success. Less Content. Across more platforms. (Advanced)

Bigger Success. Less Content. Across more Read more »

Andrew Davis, Author

Brandscaping

Full Profile

Building Your Content Marketing Measurement Program From The Ground . . .

Chuck Hemann,
WCG

Building Your Content Marketing Measurement Program From The Ground Up

Chuck Hemann,

WCG

Full Profile

Big Data Insights that Take Your Content Marketing to the Next Level . . .

Dr. Cheemin Bo-Linn,
Peritus Partners

Pam Didner,
Intel

09:30 AM - 10:15 AM

Big Data Insights that Take Your Content Marketing to the Next Level (Intermediate)

Big Data Insights that Take Your Content Marketing to the Next Level - Cheemin Bo-Linn, President, Peritus Partners Inc. and Pam Didner, Global Read more »

Dr. Cheemin Bo-Linn,

Peritus Partners

Full Profile

Pam Didner,

Intel

Full Profile

From Content Marketing to Social Business: 5 Criteria that . . .

Bernie Borges,
Find and Convert

From Content Marketing to Social Business: 5 Criteria that Work

From Content Marketing to Social Business: 5 Criteria that Work - Bernie Borges, CEO, Find and Convert Read more »

Bernie Borges,

Find and Convert

Full Profile

The Implications and Opportunities of Sponsored Content . . .

Jeff Rohrs,
Exact Target

09:30 AM - 10:15 AM

The Implications and Opportunities of Sponsored Content (Intermediate)

The Implications and Opportunities of Sponsored Content - moderated by Jeff Rohrs, VP Marketing, ExactTarget with: Sharon Toerek, IP Read more »

Jeff Rohrs,

Exact Target

Full Profile

10:15 - 10:45am

NETWORKING AND REFRESHMENTS – EXPO AREA

10:45 - 11:30am

Managing High Volume Marketing Content Across Multiple . . .

Chris Baggott,
Compendium

12:00 AM -

Managing High Volume Marketing Content Across Multiple Channels

Managing High Volume Marketing Content Across Multiple Channels - Chris Baggott, CEO, Compendium Read more »

Chris Baggott,

Compendium

Full Profile

The Content Marketing Futurist – 5 Revolutionary Trends Content Marketers Need to Know . . .

Scott Abel,
The Content Wrangler, Inc.

The Content Marketing Futurist – 5 Revolutionary Trends Content Marketers Need to Know Now

The Content Marketing Futurist - 5 Revolutionary Trends Content Marketers Need to Know Now - Scott Abel, CEO, The Content Wrangler Read more »

Scott Abel,

The Content Wrangler, Inc.

Full Profile

How to Really Leverage Marketing Automation Platforms to Deliver Content to the Right Person at the . . .

Carlos Hidalgo,
ANNUITAS

How to Really Leverage Marketing Automation Platforms to Deliver Content to the Right Person at the Right Time

How to Really Leverage Marketing Automation Platforms to Deliver Content to the Right Person at the Right Time - Carlos Hidalgo, CEO, Annuitas Read more »

Carlos Hidalgo,

ANNUITAS

Full Profile

10 Tips to Take Your Corporate Blog to the Next Level . . .

Nancy Pardo,
PTC

Alan Belniak,
Staples

10:45 AM - 11:30 AM

10 Tips to Take Your Corporate Blog to the Next Level (Intermediate)

10 Tips to Take Your Corporate Blog to the Next Level - Nancy Pardo, Managing Editor, PTC and Alen Belniak, Senior Manager, Global Content Strategy, Read more »

Nancy Pardo,

PTC

Full Profile

Alan Belniak,

Staples

Full Profile

10 Online Discovery Tips that Will Get You Promoted . . .

No Speaker Assigned Yet, -
-

10 Online Discovery Tips that Will Get You Promoted (Intermediate)

10 Online Discovery Tips that Will Get You Promoted Read more »

No Speaker Assigned Yet, -

11:45 - 12:30pm

Developing a Mobile Content Strategy that Works . . .

No Speaker Assigned Yet, -
-

Developing a Mobile Content Strategy that Works (Intermediate)

Developing a Mobile Content Strategy that Works Read more »

No Speaker Assigned Yet, -

Content Without Conversion is just Free . . .

Chris Goward,
WiderFunnel

Content Without Conversion is just Free Publishing

Content Without Conversion is just Free Publishing - Chris Goward, CEO, WiderFunnel Read more »

Chris Goward,

WiderFunnel

Full Profile

Using Content to Amplify Event Marketing Investments and Deliver Rock-Star . . .

Ed Hadley,
Neolane

Using Content to Amplify Event Marketing Investments and Deliver Rock-Star Results

Using Content to Amplify Event Marketing Investments and Deliver Rock-Star Results - Ed Hadley, Senior Marketing Manager, Neolane Read more »

Ed Hadley,

Neolane

Full Profile

The 10 Tools of Content Marketing You Shouldn’t Be . . .

Joe Chernov,
Kinvey

The 10 Tools of Content Marketing You Shouldn’t Be Without

The 10 Tools of Content Marketing You Shouldn't Be Without - Joe Chernov, VP of Content Marketing, Kinvey Read more »

Joe Chernov,

Kinvey

Full Profile

Biff, Pow, KaBoom (Click)! Words & Pictures on a Page: What Website Creators Can Learn from . . .

Buddy Scalera,
Ogilvy

Biff, Pow, KaBoom (Click)! Words & Pictures on a Page: What Website Creators Can Learn from Comic Books

Biff, Pow, KaBoom (Click)! Words & Pictures on a Page: What Website Creators Can Learn from Comic Books - Buddy Scalera, SVP Content Strategy and Read more »

Buddy Scalera,

Ogilvy

Full Profile

12:30 - 1:30pm

LUNCH & LEARN SESSIONS

LUNCH & LEARN SESSIONS - Click here to learn more.

1:45 - 2:00pm

Content Marketing Awards Presentations

2:00 - 2:45pm

Why LinkedIn Is Going “All-in” with Content Marketing

Why LinkedIn Is Going "All-in" with Content Marketing

3:00 - 3:45pm

Why You Need to Develop Your Audio Platform Now (It’s More than . . .

Pamela Muldoon,
Next Stage Media Group

Why You Need to Develop Your Audio Platform Now (It’s More than Podcasting)

Why You Need to Develop Your Audio Platform Now (It's More than Podcasting) - Pamela Muldoon, Social Media Content Strategist, Globe University Read more »

Pamela Muldoon,

Next Stage Media Group

Full Profile

Global Content Creation Imperatives . . .

Rohit Bhargava,
Influential Marketing Group

Paolo Nagari,
InterCultural Group

03:00 AM - 03:45 AM

Global Content Creation Imperatives (Advanced)

Global Content Creation Imperatives - Rohit Bhargava, Professor of Global Marketing, Georgetown University and author, Likenomics and Paolo Nagari, Read more »