Agenda

What’s the Schedule?

Here is a general overview of the conference schedule and offerings – a more detailed agenda will be available shortly so please check back soon.  

Monday, September 8, 2014

Workshops (additional cost) begin at 1:00 pm and end at 4:30 pm ET unless otherwise noted below.  More detailed information here.  

**CMWorld Opening Reception begins at 6:00 pm ET

Tuesday, September 9, 2014

A full day of fantastic content, including general sessions, break-out sessions, and networking opportunities starting at 8:15 am.  

**Evening entertainment begins at 7:00 pm ET.

Wednesday, September 10, 2014

A full day of fantastic content, including general sessions, break-out sessions, and networking opportunities starting at 8:30 am.

**A free night to yourself to experience and explore Cleveland.

Thursday, September 11, 2014

Industry Labs begin at 9:00 am ET (additional cost). More detailed information and breakdowns here.  

Each lab is led by an instructor, with guest stars presenting throughout the day. Most labs will serve between 40 and 100 attendees (max).

 

Keynote Sessions Include:

SpaceyKeynote
Kevin Spacey, Award-winning Actor and Producer

 

FleischerKraftKeynote
Julie Fleischer, Director, Media and Consumer Engagement, Kraft Foods

 

DrewDavisfullFinding Your MOI: Moments of Inspiration with Content
Andrew Davis, Author, Brandscaping

 

 

Breakout Sessions Include:

CraigwellHow GE Determines What Channels Make the Most Impact
Katrina Craigwell, Global Manager, Digital Marketing, General Electric

 

JonesThe Most Successful, Longest Running Retention/Loyalty Program in History
David Jones, Publications Manager, John Deere

 

JMSCan You Measure Storytelling? [New Research]
JoAnn Sciarrino, Knight Chair, Digital Advertising & Marketing, UNC Chapel Hill

 

CharneyInside Progressive’s Internal Content Creation Machine
Jeff Charney, Chief Marketing Officer, The Progressive Corporation

 

ClaytonBuilding a Digital Storytelling Experience Team
Steve Clayton, Chief Storyteller, Microsoft

 

LarocheImplementing a B2B Content Marketing Strategy from Scratch
Emmanuel Laroche, Vice President Marketing & Consumer Insights, Symrise NA

 

MottolaHow REI Moves Mountains with Disruptive Content Marketing
Paolo Mottola, Digital Engagement Program Manager, REI

 

KellyCultural Beliefs and Global Marketing by the Numbers
Nataly Kelly, VP of Market Development, Smartling

 

StrattenData, Digits & Dummies – What You Know about Content Marketing May Be Wrong
Scott Stratten, Author, QR Codes Kill Kittens & UnMarketing

 

LiebSkills Needed for Next Generation Content Marketing Teams
Rebecca Lieb, Author, Content Marketing

 

WasherCreating a Seamless Video Strategy on a Budget
Tim Washer, Social Video Producer & Comedy Writer

 

BurkeStealing the News Magazine Playbook to Create Compelling Corporate TV
Maggie Burke, Senior Director in Corporate Marketing, EMC Corporation

 

Colman“We’re So Sorry…” – Content Strategy for Apologies
Jonathon Colman, Content Strategist, Facebook

 

SnowStorytelling & The Next Level of Content Marketing
Shane Snow, Co-founder and Chief Creative Officer, Contently

 

LovingerExecuting a Content Audit You Can Actually Use (for marketers)
Rachel Lovinger, Experience Director, Razorfish

 

LoomerTurning Fans into Customers with Facebook Content (ADVANCED)
Jon Loomer, Advanced Facebook Marketing Strategist, Jon Loomer Digital

 

ZimmermanHow to Market Your Content “Off-Site” and Why It’s Critical to Get Right
Chad Zimmerman, Co-Founder and President, STACK Media, Inc.

 

CheyfitzThe Agency Model is Dead (Why You Need to Know and What’s Going to Fix It)
Kirk Cheyfitz, CEO and Chief Storyteller, Story Worldwide