What’s the Schedule?

Here is a general overview of the conference schedule and offerings. See full agenda link below for a more detailed schedule of the day including different tracks, times and speakers.  





Monday, September 8, 2014

Registration/Check-in begins at 11:00 am and will be open through 7:00 pm.  Please be sure to stop by before the opening reception as name badges are required for all events.  

Workshops (additional cost) begin at 1:00 pm and end at 4:30 pm ET unless otherwise noted below.  More detailed information here.  

**CMWorld Opening Reception begins at 6:00 pm ET

Tuesday, September 9, 2014

Registration/Information desk open 7:00 am – 7:00 pm

A full day of fantastic content, including general sessions, break-out sessions, and networking opportunities starting at 8:15 am.  

**Evening entertainment begins at 7:00 pm ET.

Wednesday, September 10, 2014

Registration/Information desk open 7:30 am – 6:00 pm

A full day of fantastic content, including general sessions, break-out sessions, and networking opportunities starting at 8:30 am.

**A free night to yourself to experience and explore Cleveland. More details and area restaurant discounts found here.  

Thursday, September 11, 2014

Registration/Information desk open 8:00 am  3:00 pm

Industry Labs begin at 9:00 am ET (additional cost). More detailed information and breakdowns here.  

Each lab is led by an instructor, with guest stars presenting throughout the day. Most labs will serve between 40 and 100 attendees (max).


Keynote Sessions Include:

Kevin Spacey, Award-winning Actor and Producer


FleischerKraftThe ROI on Content: How Kraft learned the true value of our content and rebuilt our marketing around it
Julie Fleischer, Director, Media and Consumer Engagement, Kraft Foods


DrewDavisfullFinding Your MOI: Moments of Inspiration with Content
Andrew Davis, Author, Brandscaping



Breakout Sessions Include:

GannettThe Future of Content Marketing – Predictions Uncovered
Allen Gannett, CEO, Trackmaven


CraigwellHow GE Determines What Channels Make the Most Impact
Katrina Craigwell, Global Manager, Digital Marketing, General Electric


Jones John Deere and The Furrow: The original content marketers
David Jones, Publications Manager, John Deere


JMSCan You Measure Storytelling? [New Research]
JoAnn Sciarrino, Knight Chair, Digital Advertising & Marketing, UNC Chapel Hill


CharneyInside Progressive’s Internal Content Creation Machine
Jeff Charney, Chief Marketing Officer, The Progressive Corporation


LarocheImplementing a B2B Content Marketing Strategy from Scratch
Emmanuel Laroche, Vice President Marketing & Consumer Insights, Symrise NA


MottolaHow REI Moves Mountains with Disruptive Content Marketing
Paolo Mottola, Digital Engagement Program Manager, REI


KellyCultural Beliefs and Global Marketing by the Numbers
Nataly Kelly, VP of Market Development, Smartling


StrattenData, Digits & Dummies – What You Know about Content Marketing May Be Wrong
Scott Stratten, Author, QR Codes Kill Kittens & UnMarketing


LiebSkills Needed for Next Generation Content Marketing Teams
Rebecca Lieb, Author, Content Marketing


WasherCreating a Seamless Video Strategy on a Budget
Tim Washer, Social Video Producer & Comedy Writer


BurkeStealing the News Magazine Playbook to Create Compelling Corporate TV
Maggie Burke, Senior Director in Corporate Marketing, EMC Corporation


ColmanBuilding Better Products with Content Strategy
Jonathon Colman, Content Strategist, Facebook


SnowStorytelling & The Next Level of Content Marketing
Shane Snow, Co-founder and Chief Creative Officer, Contently


LovingerExecuting a Content Audit You Can Actually Use (for marketers)
Rachel Lovinger, Experience Director, Razorfish


LoomerTurning Fans into Customers with Facebook Content (ADVANCED)
Jon Loomer, Advanced Facebook Marketing Strategist, Jon Loomer Digital


ZimmermanHow to Market Your Content “Off-Site” and Why It’s Critical to Get Right
Chad Zimmerman, Co-Founder and President, STACK Media, Inc.


CheyfitzThe Agency Model is Dead (Why You Need to Know and What’s Going to Fix It)
Kirk Cheyfitz, CEO and Chief Storyteller, Story Worldwide