Agenda

Here is a general overview of the conference schedule – for a more detailed agenda of sessions for day one and two of the conference click here.  

What’s the Schedule?

Monday, September 9, 2013

Workshops (additional cost) begin at 1:00 pm and end at 4:30 pm ET unless otherwise noted below. Click here for more detailed information.  

  • Content Marketing Strategy for Non-Profits, workshop facilitator: Michael Weiss
  • Building Your Buyer Personas, workshop facilitator: Adele Revella (*starts at 12:30 pm and ends at 5:00 pm ET)
  • Content Marketing 101: Getting Started, workshop facilitator: Jonathan Kranz
  • Building/Growing Your Content Agency/Consultancy, workshop facilitators: Paul Roetzer & Jay Baer (*starts at 11:00 am and ends at 4:00 pm ET)
  • Content Marketing and Sales Enablement (Making Content Work for the Sales Force), workshop facilitator: Carla Johnson
  • Launch a Killer Content Product in an Afternoon, workshop facilitator: Andrew Davis

Evening Reception begins at 6:00 pm ET

Tuesday, September 10, 2013

General session begins at 8:00 am ET

Tracks and sessions include:

B2B B2C
  • Content Marketing for Customer Retention
  • How Hershey Develops Content that Engages
  • Content Marketing Case Studies from CISCO and Tellabs
  • Creating a Customer Driven Content Strategy

 

Content Strategy Search/Social Content Creation
  • Content Marketing Theory to Practice
  • Developing a Social Business Plan
  • Advanced Social Media Engagement
  • Developing Audience and Buyer Personas
  
  • Less Content Equals Bigger Success
  • Content Marketing through a Consumer Prism
  
  • Power of Psychographic Targeting
   
  • How to Create Content that Engages

And new for this year – concurrent Lunch and Learn sessions where you can choose which presentation to attend.  Tuesday’s offerings include presentations from NetProspex and Flirt Communications.  Check back soon for more options.  

Evening entertainment begins at 7:00 pm ET at House of Blues Cleveland.

Wednesday, September 11, 2013

General session begins at 8:00 am ET

Tracks and sessions include:

Multi Channel Content Marketing Public Relations Integration
  • Advanced Corporate Podcasts
  • Integrating Content Marketing into the New PR
  • Developing a Global Strategy
  • Content Marketing to Drive In-Person Events
  • Ramification of Sponsored Content and Propaganda
  • Demand Process Transformation
  • Thinking About a Mobile Content Strategy
  
  • Developing a Corporate Blog that Works
  • Content Syndication Secrets
    

 

Search/Social Content Discovery
  • Doing More with Less With your Social Content
  • You Should Test that: Conversion Optimization
  • 10 Social Content Tips you aren’t Using
  • Developing a Visual Content Strategy
  • Big Data and Social Media
  • How to Integrate Humor into your Content

Wednesday’s concurrent Lunch and Learn sessions include: 

  • 10 Musts for Non Profits
  • 21 Tips and Tricks for Content Marketing
  • Developing a Webinar Series that Works
  • How to Leverage Employees in your Content Marketing Process
  • Creating Better Titles for your Content Marketing
  • Why There is Still Room for Print in your Content Marketing Mix
  • Why your Content Marketing Fails
  • Transparent Storytelling Strategies
  • 45 Search Tips for Content Marketing
  • Content Marketing that Drives Results

A free night to yourself to experience and explore Cleveland.

Thursday, September 12, 2013

Summits begin at 8:00 am ET (additional cost).  For more detailed information please click the summit name below.  

Manufacturing Summit 

  • A full day of content marketing sessions specifically designed for the manufacturing and industrial marketer. The day will include keynotes and breakouts from manufacturing companies that are leveraging content marketing to attract and retain customers.
  • The innovative ways hospitals, life sciences companies and others are using content in healthcare are as important to changing patient behavior and driving referrals as the clinical innovations. The CMW Health Summit will bring the content discussion to that level – presenting a full day of content marketing keynotes and breakouts specifically for the healthcare marketing professional.
  • A full day of content marketing sessions specifically designed for marketers in the financial services industry. The day will include keynotes and breakouts from marketers in the banking, insurance, and securities industries on how they are developing and distributing multi-channel content to grow and sustain business.
  • The technology sector has always been innovative…and content marketing is no different. The CMW Tech Summit will include a full day of keynotes and breakouts from technology marketers that are blazing a trail with content marketing. Learn from the best tech marketers in the world on how they are transforming their businesses around content creation.
  • Not all of us have the marketing budgets of Coca-Cola or P&G. CMW Small Business Summit focuses on the particular needs of the small business, and how to leverage content marketing in efficient and innovative ways to grow business. In addition to amazing general sessions, there will be hands-on breakout workshops specific for startups, professional services companies and product marketers.