[tfg_social_share]
Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
10 Email Secrets That Will Help Drive Your Content Strategy
September 6th – 11:15am
The oldest channel in the digital marketer’s toolbox is also the one with the highest ROI. Yes, email may not be flashy, but it’s amazingly productive—so much so that it’s a critical component of the reengagement strategies of the major social networks including Facebook, Twitter, and LinkedIn. With everyone getting wise to email’s power, are there any secrets to success that you can leverage? Join ExactTarget’s Jeff Rohrs as he pulls back the curtain on the email channel to reveal ten things you may not know about the original @ medium.
______________________________________________________________________
SPEAKER
Jeff Rohrs
VP of Marketing, Exact Target
A recovering attorney, bacon-lover & Cleveland sports victim, Jeff heads-up the Marketing Research & Education Group at ExactTarget. In this capacity, Jeff co-authors the SUBSCRIBERS, FANS & FOLLOWERS research series—and ongoing examination of how today’s online consumers interact with brands through email, Facebook, and Twitter. Jeff also spearheads ExactTarget’s Connections User Conference programming and SUBSCRIBERS RULE! philosophy. Over his career, Jeff has presented at a wide variety of industry events including ad:tech, Argyle’s CMO Leadership Forum, The CMO Club Summit, the eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, SES, SMX, and WOM Supergenius. Follow Jeff on Twitter @jkrohrs.
