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Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
Cut the Bull – Blog with a Purpose and Drive Your Business
September 5th – 10:30am
Let’s face it…most blog content is bulls**t. Almost every corporation on the planet continues to create content that is not shared and not helping the business’s overall marketing strategy. In this session, Jason Falls, one of the leading social media experts on the planet, will detail how to give your blog content a higher purpose, that will lead to more shares, more leads, and more business.
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SPEAKER
Jason Falls
CEO, Social Media Explorer
Jason Falls is an author, speaker and CEO, the latter of Social Media Explorer, an education and information products company focused on digital and social media marketing. From online learning to industry research reports to SME’s signature Explore events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. His first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, was published in September 2011. Follow Jason on Twitter @jasonfalls.
Back to September 5th Agenda
