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Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
Game Strategy Techniques for Content Marketing
September 5th – 3:10pm
According to Mike Liebhold, senior researcher for The Institute for the Future, in a recent Pew Research Center report titled The Future of Gamification, “The development of ‘Serious Games’ applied productively to a wide scope of human activities will accelerate simply because playing is more fun than working.”
In this 30 minute session, Russell Sparkman will review what it is that attracts people to games, and who gamers really are (the answer will surprise you), and how game strategy can add an element of fun to content marketing. Using examples culled from websites to apps, Russell will present 10 actionable game strategy ideas that you can use to drive greater engagement through your content marketing efforts.
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SPEAKER
Russell Sparkman
President & CEO, Fusionspark Media
Russell is a new-media craftsman and content marketing producer with more than 25 years of visual communications experience. In 1999, he co-founded Fusionspark Media, a new media production and marketing communications firm that inspires, informs and influences through authentic online content in support of corporate, non-profit and government communications initiatives. As CEO, he has played key roles in all company projects, including business development, production, photography, videography, and content strategy. Russell is also the founder/executive director of the Langley Center for New Media, and sits on the board of directors of the Jackson Hole Wildlife Film Festival and the Whidbey Institute for the Contemporary Arts. Follow Russell on Twitter at @FusionSpark.
