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Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
Getting the Choir to Sing: Selling & Developing the Process for Content Marketing INSIDE the Organization
September 6th – 2:00pm
Believe it or not, one of the biggest objections and fears of content marketing isn’t about budget, success or even reaching goals. It’s quite simply: “how are we ever going to get people to create this stuff?” 40% of marketers in CMI’s 2012 study said that “producing engaging content” was their biggest challenge. So – what say we solve this once and for all? Let’s spend an hour and talk about best practices in getting our “choir” to sing. Is it Education? Carrots and Sticks? Outsourcing? What are the successful strategies to building an integrated content marketing process that successfully transforms our great people into a high performance media publishing company?
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SPEAKER
Robert Rose
Chief Strategist, Content Marketing Institute
As the Chief Stategist for the Content Marketing Institute and Founder and Chief Troublemaker at Big Blue Moose, Robert Rose innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Rose has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. He developed some of the the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web. Prior to Big Blue moose Robert was Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers. At CrownPeak Robert led not only the marketing and product strategy efforts for the company, but also worked with clients such as Nissan USA, Robb Report, First American Title, Skype and Pep Boys to develop Web and content management strategies to successfully transform their online marketing and achieve profitable results.
A recognized expert in digital media, marketing, social media and Software-as-a-Service technologies, Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s a featured writer and guest blogger for the online magazine iMedia Connection and the co-author of the book Managing Content Marketing with Joe Pulizzi. Rose is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek. Follow Robert on Twitter @Robert_Rose.
