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Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
How to Create Epic Content that Is True to Your Brand AND Drives Business
September 6th – 10:30am
Don’t we all want to be “Epic”? It’s substantial and it means something. But what does it mean to create “Epic” content? What kind of content really cuts through? The best-known Chief Content Officer in the land, Ann Handley, will share her guidance on developing stories that make sense for your brand AND actually drive results for your business. How’s that for Epic?
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SPEAKER
Ann Handley
Chief Content Officer, MarketingProfs
Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, which provides business marketing know-how for more than 420,000 subscribers. She is the co-author of the bestselling book on content marketing Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011) (www.contentrulesbook.com) as well as a monthly columnist for Entrepreneur magazine. Content Rules was just released in paperback in May 2012.
Prior to MarketingProfs, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe and those magazines in the back pockets of airline seats.
For more, please visit MarketingProfs.com or her rarely updated but highly entertaining personal site, AnnHandley.com. Follow Ann on Twitter @MarketingProfs.
