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Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
Mobile and Tablet Content Distribution
September 6th – 10:30am
There is no doubt that mobile devices such as smartphones and tablets are changing the way that people consume information. The speed at which people are purchasing those items and making them part of their daily routines is happening faster than most marketers are prepared for! In this presentation, John Foley, CEO of interlinkONE and Grow Socially, will provide an overview of what needs to be done to prepare, deliver, and measure content that is tailored for the mobile audience.
John will cover items such as:
- How to develop a strategy to reach your mobile audience
- Options for building mobile websites, landing pages, blogs, and more
- Best practices for integrating mobile with other distribution channels, such as print and email
- Considerations regarding building a mobile App vs. a mobile website
- And more!
We hope that you will join us as you look for ways to reach the growing mobile audience!
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SPEAKER
John Foley
CEO, interlinkONE
John Foley is the CEO of interlinkONE. Their solutions enable companies to build, manage, execute, and measure marketing efforts across multiple channels. He is a published author of the book, Business Transformation: A New Path to Profit for the Printing Industry, which provides strategies, plans, campaigns, and case studies to help printers offer integrated marketing solutions. John is also the founder of Grow Socially. They provide marketing consulting and delivery services to help companies with their online marketing efforts, with a focus on social media. Follow John on Twitter @johnfoleyjr.
