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Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
Optimize and Socialize for Better Content Marketing – SEO & SMO
September 6th – 3:00pm
Search, social media and content marketing are converging, and consumers are using numerous ways to discover, consume and act on content. In this session, you’ll learn how to use content marketing best practices to design information that inspires audiences to share, buy and recommend your brand.
Key Points
- Learn the framework for an optimize and socialize approach to content marketing
- Understand the framework for optimizing across the customer lifecycle
- Know the difference between KPIs and business outcomes for web and social measurement
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SPEAKER
Lee Odden
CEO, TopRank Online Marketing
Lee Odden is the CEO of TopRank Online Marketing, a digital marketing agency specializing in customer acquisition and engagement consulting services. His SEO, Social Media & Content Marketing expertise has been tapped by large brands HP & McKesson as well as emerging brands Marketo & StrongMail. Odden has been cited for his search marketing expertise in The Economist, Fortune & DM News as well as top Online Marketing books Content Rules and Marketing in the Age of Google. He is active on the social web with substantial communities on Facebook, Twitter and over 46,000 subscribers on his Online Marketing Blog. A sought after speaker, Odden regularly presents at industy conferences in New York, London & Hong Kong. Follow Lee on Twitter @leeodden.
