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Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
The Ultimate Guide to Content Marketing Metrics
September 5th – 2:00pm
It’s not that content isn’t measurable, it’s that there are so many possible way to measure it. In this specific, real-world, hype-free, fast-paced session with content strategist Jay Baer, learn the four types of content marketing metrics and how and when to use them with skill to truly measure your content marketing.
You’ll walk out the door with visions of statistical dashboards dancing in your head.
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SPEAKER
Jay Baer
Co-Author, The Now Revolution/CEO, Convince & Convert
Jay Baer is a hype-free, tequila-loving social media strategist, speaker, and author. He’s consulted with more than 700 companies on digital marketing since 1994, including California Travel and Tourism Commission, Arizona Office of Tourism, Marriott Hotels, Nike and 29 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and his blog Convince and Convert is ranked as the world’s #1 content marketing blog. He’s co-author of The NOW Revolution, the leading book on social business. Follow Jay on Twitter @jaybaer.
