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Workshops/Opening – September 4 | Sessions – September 5 | Sessions – September 6
PROGRAM
Transforming Your Small Business into a Content Powerhouse
September 5th – 10:30am
The majority of small businesses complain about a lack of resources, time and talent to produce the type of multi-channel content that will make a real impact in the business. Simply put, this is not true. In this session, C.C. Chapman will show you simple ways to set up your content marketing program that will extend the life of your stories, and take your business to the next level.
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SPEAKER
C.C. Chapman
Co-Author, Content Rules
C.C. Chapman is a speaker, consultant and all around good guy. He is the author of the book Content Rules (Wiley 2010) and the creator of Passion Hit TV. C.C. helps a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.
He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Follow C.C. on Twitter at @cc_chapman.
