Speakers

Also Featuring:

An Amazing Lineup of Over 70 Content Marketing Experts including marketing professionals from SAP, Intel, Dell, Google, IBM, MasterControl, Kelly Services, University of Phoenix, Kraft, Ohio State University, Sybase, Ricoh and thought leaders like these…

Scott Abel – The Content Wrangler, Inc.

Scott Abel, The Content Wrangler, is an internationally-known content strategist and social media choreographer who helps organizations that value content as a business asset develop strategies for creating, managing and delivering content efficiently and effectively.

In addition to his popular business blog, TheContentWrangler.com, an online resource for content professionals with an interest in content management, content marketing, content standards and content technologies, Scott maintains several online communities on Facebook and Linkedin, and is a popular and influential technology micro-blogger on Twitter. Follow Scott on Twitter at @scottabel.

Dana Adams – Pace Communications

Dana Adams, Senior Vice President at Pace, has spent his 20-year career contributing to the successful growth of custom content businesses – from start-up operations in Boston and at Money/Time Inc. to Hearst/Dow Jones, Meredith and now Pace.

As a client executive, he has led teams in the development of strategy and implementation of multi-channel content marketing solutions for leaders in financial services, retail, consumer packaged goods, travel, and healthcare.

Dana has enjoyed building teams and adaptive processes for delivery of content programs that serve cross-enterprise lines of business, within regulated industries to ensure effectiveness of content while meeting compliance and regulatory considerations.

Mike Agron – WebAttract, LLC

Mike Agron is an entrepreneur, speaker, thought leader, author of “WebinarReady™” and “The Five Things You Need to Know About Webinar Audio”, and is also the Executive Webinar Producer and Co-Founder of WebAttract, LLC.

WebAttract is a professional services organization of B2B webinar experts, helping sales and marketing professionals excel at using webinars for demand creation to convert more prospects into customers.

As an Executive Webinar Producer Mike has produced and moderated informational webinars for global industry brands such as Citrix Online, Dex One, Google, IBM, Intel, Microsoft, Oracle, Underwriters Laboratories as well as many emerging B2B and SMB firms.

His approach is to look at each webinar as a mini event, and uncover something unique that will delight his webinar audiences with an engaging experience.

Mike’s ultimate objective is to help his clients meet and exceed their demand generation goals by acquiring fresh new sales leads, as well as promoting their brand awareness and thought leadership.

He’s a sought after speaker, and has been featured, on numerous webinars and industry events discussing Webinar Demand Generation best practices. And when he’s not producing webinars, Mike is an avid road cyclist, etc. Follow Mike on Twitter at @WebinarReady.

Ardath Albee – Marketing Interactions

Ardath AlbeeArdath Albee, CEO of her firm Marketing Interactions, Inc., applies 25 years of business management and marketing experience to help B2B companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. Ardath authors the popular Marketing Interactions blog and is a frequent industry speaker. Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill. Ardath was recently selected as one of the Top 20 Women to Watch in Sales Lead Management and one of the 50 Most Influential People in Sales and Lead Management for 2011. Follow Ardath on Twitter at @ardath421.

Jay Baer – Author, The Now Revolution

Jay BaerJay Baer is a hype-free, tequila-loving social media strategist, speaker, and author. He’s consulted with more than 700 companies on digital marketing since 1994, including California Travel and Tourism Commission, Arizona Office of Tourism, Marriott Hotels, Nike and 29 of the Fortune 500. He was named one of America’s top social media consultants by Fast Company magazine, and his blog Convince and Convert is ranked as the world’s #1 content marketing blog. He’s co-author of The NOW Revolution, the leading book on social business. Follow Jay on Twitter @jaybaer.

Chris Baggott – Compendium

Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, Chris created Compendium, a content marketing platform that helps organizations build stronger, more effective stories that attract customers, amplify conversations, and build authentic relationships with content that comes from anywhere, and is readily distributed to anywhere. In short, Mr. Baggott knows his stuff when it comes to content marketing, business blogging, and email marketing. In fact, he literally wrote the book on the latter when he penned Email Marketing by the Numbers in 2006. Follow Chris on Twitter @chrisbaggott.

Arjun Basu – Spafax

With Spafax since 1998, Arjun has held numerous roles within the company. He served as editor-in-chief of Air Canada’s enRoute during which time it was twice named the world’s best inflight magazine by the WAEA. After serving as Editorial Director for 6 years, Arjun was appointed to the role of Content Director and now oversees the content direction, strategy and creative development of all Spafax products worldwide across all media channels and platforms. A strong proponent of the power of custom content and content marketing, he also speaks at conferences and blogs at www.spafax.com and www.sparksheet.com. From 2010 to 2012 he also served as the President of Canada’s National Magazine Awards Foundation. Follow Arjun on Twitter @arjunbasu.

Brice Bay – EnVeritas Group

Brice Bay, Chairman and CEO of EnVeritas Group (EVG), is a pioneer in the content marketing industry. For over a decade, his global content marketing firm has helped companies such as American Express, America Online, Carlson, International Hotel Group, Meredith, Verizon and many more, empower their customers and grow their businesses by developing original, engaging and creative communications. Today, over 1,000,000 URLs have content created, marketed and/or managed by EVG. The firm features over 70 employees in the United States, offices in England, France and Mexico and a network of 2,000 contract employees worldwide. The firm serves a Fortune 500 global customer base.

Bay graduated from the University of Kentucky with a BA in marketing. Having traveled extensively for his prior position in IT sales, he began his first venture, www.10best.com, to offer objective and relevant information for travelers. 10Best was sold in early 2011. As web content has grown exponentially, Bay has led his international team in crafting original content and strategies to nurture brand loyalty for client companies around the globe.

He is an active member of the Society of International Business Fellows (SIBF) and serves on its Board of Directors and Executive Committee as well as the Board of the Rutland Institute for Ethics at Clemson University. Bay is active with Middle East Leadership Academy (MELA), which is helping to train the future business leaders of the Middle East. Follow Brice on Twitter @bricejbay.

Margot Bloomstein – Appropriate, Inc.

Margot Bloomstein is the principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston. She crafts brand-appropriate user experiences to help retailers, universities, and other clients engage their target audiences and project key messages with consistency and clarity through both traditional and social media.

A participant in the inaugural Content Strategy Consortium, Margot speaks regularly on the collaborative opportunities for enriching interactive engagements with content strategy. Recent engagements include CS Forum London, Confab, SXSW, Web 2.0, and more intimate regional events. She is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and helps organize the Content Strategy New England meetup. Follow Margot on Twitter at @mbloomstein.

Mark S. Bonchek – ORBIT & Co

Mark Bonchek is a pioneer in the social revolution, predicting the rise of social networking when Mark Zuckerberg was still in grade school. Mark is currently the Chief Catalyst for ORBIT & Co, helping leading brands pull customers into orbit through social gravity (www.orbit.co). Most recently, Mark was a change agent for Sears Holdings as the SVP of Communities and Networks. Previously, he created brand orbit strategies for organizations including IBM, the Economist, McKinsey & Company, and the U.S. Department of Education. Mark served as a researcher at the MIT Artificial Intelligence Lab and holds a Ph.D. from Harvard University. Mark writes frequently on Harvard Business Review. Follow Mark on Twitter at @MarkBonchek.

Bernie Borges – Find and Convert

Bernie is founder and CEO of digital marketing agency, Find and Convert. Bernie blogs on digital marketing insights and best practices on Find and Convert’s OptimizeThis blog. And, he is the passionate lead blogger at Career Central, his online community for digitally-minded professionals. Bernie is the author of Marketing 2.0, a popular book on social marketing strategy, as well as various training courses including LinkedIn for Sales Professionals. He is a faculty member of the American Marketing Association where he delivers live training events on social marketing and personal branding. He also delivers private training events to clients on transformational Internet marketing strategies. Follow Bernie on Twitter at @berniebay.

Michael Brenner – SAP

Michael Brenner is the Senior Director of Global Integrated Marketing for SAP, the author of the B2B Marketing Insider blog and a co-founder of the social news site Business 2 Community. Michael started his career nearly 20 years ago in sales, followed by field, product and corporate marketing positions at the Nielsen Company. He then led marketing for 2 companies prior to joining SAP. Follow Michael on Twitter at @BrennerMichael.

Cameron Brown, King Fish Media

Cameron BrownCam is the founder and president of King Fish Media, a Boston-based custom media company responsible for pioneering the idea that companies can own and become their own media channels. This philosophy is the basis on which he has built his roster of leading b2b and b2c brand clients.

Cam spent the majority of his media career designing and managing large-scale, multi-platform custom marketing solutions for B2C and B2B brands across markets, including technology, healthcare, financial services, automotive, and consumer electronics. He now applies this expertise to his work with King Fish clients, specifically in the areas of customer acquisition, retention and sales strategies. He also provides marketing consulting to the investment and venture capital communities, with an emphasis on emerging companies.

Prior to launching King Fish Media in 2001, Cam spent 25 years working in various facets of the media, including print, interactive, video, live events, and marketing/advertising for industry leaders Arnold Communications and The Robb Report. At Ziff Davis Media, Cam founded and headed the first ever custom media business unit. Follow Cam on Twitter at @cambrown1.

Kevin Cain – OpenView Venture Partners

Kevin Cain is the Director of Content Strategy at OpenView Venture Partners, a Boston-based venture capital firm that invests in expansion-stage technology companies. With expertise in corporate communications and content marketing, Kevin has spent the past ten years working with large international financial services companies and consulting firms. At OpenView, he is responsible for leading the firm’s content marketing strategy, which includes its thought leadership and public relations efforts. Prior to his current role, he spent more than five years as the managing editor at StateStreet Corporation, one of the world’s leading providers of financial services to institutional investors. Follow Kevin on Twitter at @kevinrcain.

C.C. Chapman – Author, Content Rules

CC ChapmanC.C. Chapman is a speaker, consultant and all around good guy. He is the author of the book Content Rules (Wiley 2010) and the creator of Passion Hit TV. C.C. helps a variety of clients embrace all forms of new media and online marketing to take their campaigns to the next level. His work has won awards and clients have included HBO, American Eagle Outfitters, Verizon FiOS and The Coca-Cola Company.

He is a graduate of Bentley University and lives outside of Boston with his loving wife and family. Follow C.C. on Twitter at @cc_chapman.

Joe Chernov – Eloqua

Joe ChernovJoe Chernov is the VP of Content Marketing for marketing automation SaaS company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations, analyst relations, Web, organic search and community. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he ran communications and marketing. The former chair of the Word of Mouth Marketing Association’s ethics panel, Joe speaks at universities and conferences around the world on social media ethics and content marketing. Follow Joe on Twitter at @jchernov.

Brian Clark – Copyblogger.com

Brian ClarkBrian Clark is founder of Copyblogger and CEO of Copyblogger Media, a serial entrepreneur, and a recovering attorney.

Brian built three successful offline businesses using online marketing techniques before switching to a producer model that involves building, monetizing, and occasionally selling online media properties. With Copyblogger Media, Brian seeks to empower online writers and content producers to command attention, create engagement, and influence people as powerful players in the new media revolution. Follow Brian on Twitter at @copyblogger.

Heidi Cohen – Riverside Marketing Strategies

As president of Riverside Marketing Strategies, an actionable marketing consultancy, Heidi Cohen has deep experience across different marketing forms involving content. She’s created integrated, direct, digital and social media marketing programs. Heidi’s held senior-level marketing positions at The Economist, Bertelsmann/Bookspan and Citibank. Since 2002, she’s taught graduate marketing at various universities including New York University, Rutgers and CUNY. She’s also developed and delivered online and corporate training. Heidi’s been writing for publications since 2004 and blogs at HeidiCohen.com, a top ranked marketing and content blog. Heidi also speaks on marketing topics simplifying the complex concepts behind today’s evolving marketing challenges. Follow Heidi on Twitter at @HeidiCohen.

Chris Corcoran – memoryBlue

Since cofounding memoryBlue in 2002, Chris has helped provide inside sales resources to more than 150 high tech companies, and has hired, placed, or evaluated hundreds of high tech sales professionals. Chris spearheads the memoryBlue recruiting service, and is passionate about developing sales talent that generates results.

Before cofounding memoryBlue, Chris held inside sales and field sales positions for DIGEX, SAVVIS, and F5 Networks. He holds a bachelors of science in finance from Virginia Tech. Follow Chris on Twitter at @memoryBlueSales.

Laura Creekmore – Creek Content

Laura Creekmore was delighted to learn 4 years ago that what she’s been doing for 15 years is properly called content strategy. Creekmore is president of Creek Content, a consultancy focused on content strategy and information architecture for organizations in highly regulated fields like health care and financial services. She speaks both tech and marketing but claims to live in the no-man’s-land between the two. Recent Creek Content projects include the development and implementation of the content strategy for a private personal health improvement site, and the content development and community engagement strategy for a software company’s customer support community. Creekmore blogs about content strategy and way more than you’d care to know about copyright law at lauracreekmore.com. Follow Laura on Twitter at @lauracreekmore.

Andrew Davis – Tippingpoint Labs

Andrew DavisDrew is a bleeding-edge marketing futurist and author for the publishing, entertainment and consumer packaged goods industries. His 20-year career has taken him from local television to The Today Show. He’s worked for The Muppets in New York and marketed for tiny start-ups as well as Fortune 500 brands. Today, as the Chief Strategy Officer at Tippingpoint Labs, Drew and his team have led the charge to change the way publishers think and how brands market their products. Drew’s concepts help re-shape the way you think, enabling you to navigate the overwhelming and sometimes confusing digital landscape. Follow Drew on Twitter at @tpldrew.

Gilad de Vries – Outbrain

Gilad de Vries is Vice President, Brands and Agencies at Outbrain, the leading content discovery platform. Gilad brings over 20 years of experience in the digital media and technology worlds. Before joining Outbrain, Gilad was VP of Digital Media and Principal at Carmel Ventures, one of Israel’s top tier venture capital firms, where he was highly engaged in Carmel’s investments in digital media, Internet and mobile startups. Follow Gilad on Twitter at @giladdevries.

Pam Didner – Intel

Pam DidnerPam Didner, selected as one of BtoB’s Top Digital Marketers in 2011, is the Global Integrated Marketing Manager for Intel. She has led Intel’s Enterprise product launches and worldwide marketing campaigns, and she has managed Intel’s main proprietary event, Intel Developer Forum, across nine countries. Didner is an expert in creating successful global marketing plans that meet local marketing’s needs. At Intel, Pam develops and manages Intel’s worldwide Enterprise and Small Business Strategies. She also provides strategic guidance on audience development, messaging architecture, editorial planning, content creation, media buys and social media outreach on a global scale.

Pam is also a guest blogger for BtoB Magazine. Follow Pam on Twitter at @PamDidner.

Brody Dorland – DivvyHQ

Brody Dorland is a content marketing consultant, blogger, speaker and co-creator of DivvyHQ.com, an editorial calendar application that helps organizations think, act and deliver like publishers. With more than a decade in the trenches of corporate marketing, advertising agencies and business ownership, Brody has emerged as one of the country’s top digital marketing strategists. His unique ability to demystify the technologies, processes and best practices of online marketing has propelled him onto the national stage with the National Speakers Association and National Seminars Group. Clients include H&R Block, Intel, Staples, Lee Jeans, Major League Baseball & Mr. Goodcents Franchise Systems. Follow Brody on Twitter @brodydorland.

Steve Drake – SCD Group

Steve Drake is a entrepreneur and manager …. coach and teacher.

He is president of SCD Group Inc. through which he is engaged in consulting, speaking and blogging. His SCD daily blog provides tips, tactics and tools for association and nonprofit organizations.

Before SCD Group, Steve owned Drake & Company, an accredited association management company he started after being unemployed in the early 1990s. The company grew to a staff of 28 and annual revenues of $2 million before he sold it in August.

Steve has a passion for social media, nonprofit organizations and bridging generational differences. Follow Steve on Twitter @SteveDrake.

Jason Falls – Social Media Explorer

Jason FallsJason Falls is an author, speaker and CEO, the latter of Social Media Explorer, an education and information products company focused on digital and social media marketing. From online learning to industry research reports to SME’s signature Explore events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age and others. His first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, was published in September 2011. Follow Jason on Twitter @jasonfalls.

Julie Fleischer – Kraft Foods

Julie Fleischer is the Director of CRM for Kraft Foods. She oversees an industry leading multi-media platform across web, email, mobile, print and social, that connects with millions of consumers weekly in four languages with 100% custom content.

Julie believes that permission-based marketing that is content-focused is the key to creating enduring, loyal brand relationships with consumers, which creates economic value for corporations and content strategy, activation and an understanding of the dynamics of social engagement are the critical skillsets for today’s top marketers. Follow Julie on Twitter @jfly.

John Foley – interlinkONE

John Foley is the CEO of interlinkONE. Their solutions enable companies to build, manage, execute, and measure marketing efforts across multiple channels. He is a published author of the book, Business Transformation: A New Path to Profit for the Printing Industry, which provides strategies, plans, campaigns, and case studies to help printers offer integrated marketing solutions. John is also the founder of Grow Socially. They provide marketing consulting and delivery services to help companies with their online marketing efforts, with a focus on social media. Follow John on Twitter @johnfoleyjr.

Rachel Foster – Fresh Perspective Copywriting

Rachel Foster is an award-winning B2B copywriter who helps technology companies generate high-quality leads and turn them into sales. A big part of this involves helping her clients with their content marketing so they can educate their audiences, be seen as trusted advisors and clearly communicate complex messages.

Rachel shares her insights on content marketing in articles for The Content Marketing Institute, Chief Content Officer magazine and her Fresh Marketing Blog. In her free time, Rachel enjoys Lindy Hop (swing dancing), Pilates and trying to bake perfect French macarons. Follow Rachel on Twitter @CopywriterTO.

Rob Garner – iCrossing

As iCrossing’s vice president of strategy, Rob Garner oversees digital marketing strategies for clients throughout the U.S. and Europe. Recognized as an industry leader, Rob has had an exhaustive list of speaking engagements since 2004, including ad:tech, SXSW, SMX, Search Insider Summit, SES, Search Engine Watch LIVE, DFW SEM Association, Rackspace Customer Event, Association of National Advertisers and WebmasterWorld/Pubcon. He writes a bi-monthly column for MediaPost Publications that provides insight into digital marketing management and best practices. Rob is currently vice president of the 2010-2012 SEMPO board of directors, and is a former board member of the DFW Interactive Marketing Association. Follow Rob on Twitter @robgarner.

Tom Gerace – Skyword

Tom Gerace is founder and CEO of Skyword, the leading content production platform. Lowe’s, Walgreens, IBM, Bounty, The Wall Street Journal Digital, and Everyday Health are among the leading brands and media companies that use Skyword’s platform to create content that delivers results in search and social.

With more than 15 years of online marketing experience, Gerace also founded BeFree, a publicly traded affiliate marketing platform and services company. BeFree transformed online advertising from pay-per-view to pay-for-performance advertising. At the time of its acquisition by ValueClick, BeFree served more than 300 leading brands including barnesandnoble.com, Citibank, eBay, AOL, Lending Tree, Bertlesmann, Time Warner, IBM, Dell, and Microsoft. Follow Tom on Twitter @tomgerace.

Deana Goldasich – Well Planned Web

Deana Goldasich has built content strategies for brands such as the Home Shopping Network, Wolfgang Puck, Kodak, American Cancer Society and the Texas Department of Criminal Justice.

She is now CEO of Well Planned Web, an agency that strategically plans, develops and distributes content for B2Bs and companies with “complex” sales cycles.

Deana was part of the New Media Group for the American Marketing Association, spoke about content marketing at the National Speakers Association Convention, and was named “Editor’s Choice” by Social Media Today. Follow Deana on Twitter @goldasich.

Dan Grantham – CE Publishing

Dan Grantham got involved in content marketing at Campbell Ewald back in 1996 when “custom publishing” was in its heyday. Much has changed since then: Print production has shifted to digital, custom publishing has become content marketing, Campbell Ewald has become CE and Dan, well, let’s just say he’s …more experienced. He uses that experience as editorial director of a creative group that produces everything from print magazines to websites to tweets to tablet magazines. He’s a key part of the Deliver magazine content program for the Postal Service, plus programs for OnStar, Chevrolet, McKesson and Kaiser Permanente. Follow Dan on Twitter @GranthamDan.

Ann Handley – MarketingProfs

Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, which provides business marketing know-how for more than 420,000 subscribers. She is the co-author of the bestselling book on content marketing Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011) (www.contentrulesbook.com) as well as a monthly columnist for Entrepreneur magazine. Content Rules was just released in paperback in May 2012.

Prior to MarketingProfs, Ann was the co-founder of ClickZ, one of the first sources of interactive marketing news and commentary. Prior to that, she spent 12 years as a business editor and writer for both local and national trade and consumer publications, including the Boston Globe and those magazines in the back pockets of airline seats.

For more, please visit MarketingProfs.com or her rarely updated but highly entertaining personal site, AnnHandley.com. Follow Ann on Twitter @MarketingProfs.

Jack Hanna – Columbus Zoo

Jungle Jack Hanna explores the corners of the globe as one of the most respected animal ambassadors. His enthusiasm and “hands-on” approach to wildlife conservation has won him widespread acclaim as a conservationist, television personality, author and Director Emeritus of the Columbus Zoo and the Wilds.

Recognized as America’s favorite zookeeper, Jack has made countless television appearances on shows such as Good Morning America, CBS’s The Talk, and The Late Show with David Letterman.

Jack took his infectious energy to the airwaves by creating three nationally televised programs. Jack Hanna’s Animal Adventures ran for 10 years and is still currently in syndication. Most recently, the Columbus Zoo and Nationwide Insurance have partnered to sponsor the Emmy Award winning Jack Hanna’s Into the Wild and a new show on ABC, Jack Hanna’s Wild Countdown.

Jack and his wife, Suzi, live in central Ohio and have three daughters, six grandchildren, and a yellow Labrador.

Mitch Joel – Twist Image

Mitch Joel is President of Twist Image – an award-winning Digital Marketing and Communications agency (although he prefers the title, Media Hacker). Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.”

Joel is frequently called upon to be a subject matter expert for BusinessWeek, Fast Company, Marketing Magazine, and many other media outlets. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His next book, CTRL ALT DEL, (also published by Grand Central Publishing) will be coming out in Spring 2013. You can follow Mitch on Twitter @mitchjoel.

Jonathan Kranz – Kranz Communications

Jonathan Kranz is the author of Writing Copy for Dummies and a sixteen-year copywriting veteran. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, Liberty Mutual, Nuance, Wausau and many others too numerous to list.

A popular and provocative speaker, Jonathan offers in-house marketing training sessions that help organizations create content that establishes authority, attracts leads and builds market presence. You can follow Jonathan on Twitter @jonkranz.

Arnie Kuenn – Vertical Measures

Arnie KuennArnie Kuenn is the president of Vertical Measures and author of Accelerate! The Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.

Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA) Follow Arnie on Twitter @ArnieK.

Jim Kukral – Digital Book Launch

Jim KukralFor over 15-years, Jim Kukral, CEO of Digital Book Launch, has helped small businesses and large companies like Fedex, Sherwin Williams, Ernst & Young and Progressive Auto Insurance understand how find success on the Web. Jim is the author of the book, Attention! This Book Will Make You Money, as well as a professional speaker, blogger and Web business consultant. Find out more by visiting www.JimKukral.com. You can also follow Jim on Twitter @JimKukral.

Megan Leap – Online Marketing Institute

Megan Leap heads up marketing and content for the Online Marketing Institute, the most trusted source for digital marketing education and training. She’s a recognized expert on the intersection of search, social media, and content marketing, and her work has been featured in The New York Times, Entrepreneur Magazine, and SmartBrief.

Previously, she was Online Marketing Manager at MarketingProfs, where she led their social media and conversion optimization initiatives, and ion interactive, where she built their social media and content program from the ground up. She’s also consulted with leading brands on social media and content strategy. Follow Megan on Twitter @meganleap.

Ahava Leibtag – AHA Media Group

Ahava LeibtagAhava Leibtag is the Principal of Aha Media Group, LLC, a Washington, D.C.-based Web consultancy that provides content strategy and Web writing solutions. She has more than 15 years of experience in the digital strategy space, particularly in healthcare, where her clients include Johns Hopkins Hospital, Wake Forest Baptist Health and Georgetown University Hospital. Ahava is a popular blogger—her Creating Valuable Content Checklist™ has been downloaded more than 4,000 times. Follow Ahava on Twitter @ahaval.

Sage Lewis – SageRock Digital Marketing

Sage Lewis is the Professional-in-Residence at the University of Findlay, Cleveland State University Social Media and SEO instructor, ClickZ Expert Columnist, Microsoft Advertising Community Guest Blogger and President of SageRock Digital Marketing. Sage speaks nationally with Search Engine Strategies and other prominent Web marketing organizations. He is also “The Web Marketing Video Guy” with over 600 Web marketing videos published. Sage writes as an expert for ClickZ.com in the Search Engine Marketing section of the site. He is a highly dynamic speaker that offers a depth of knowledge only possible through his decade of experience in the Web marketing industry. Follow Sage on Twitter @sagerock.

Jenny Magic – Better Way to Say It

Jenny Magic

Jenny Magic is the founder of Better Way to Say It, a content marketing firm based in Austin, Texas. Jenny and her team help companies discover their true story and use it to craft compelling online content.

Jenny contributes to the Content Marketing Institute, hosts the Austin Content Marketing Meetup, and sits on advisory boards for BlogathonATX and the Association for Women in Communication, Austin. In 2012 she launched the Marketing Strategy Classroom and is a visiting instructor at the University of San Diego, teaching courses on Content Marketing in the Corporate & Professional Education department. Follow Jenny on Twitter @JennyLMagic.

Amanda Maksymiw – Lattice Engines

Amanda Maksymiw is the content marketing manager for Lattice Engines, a leader in B2B sales intelligence software helping Fortune 5000 companies sell smarter and achieve a 6-14% increase in sales productivity within one year of deployment through Intelligent Targeting, Contextual Conversations and Measurable Execution. She is responsible for setting and managing the company’s content marketing strategy including creating, producing, and publishing engaging content. Follow Amanda on Twitter @amandamaks.

Michael Marzec – Smart Business Network

Michael MarzecMichael leads Smart Business Network’s corporate strategy and oversees the company’s strategy, planning and analytics capabilities. He uses more than 25 years of B2B media experience to develop unique content marketing strategies that drive business results for clients through offline and online channels. Michael has extensive experience in managing award-winning publications, as well as in starting and growing new media concepts. He has participated in the launch of more than 30 titles across the country with publications under his direction garnering more than 70 awards for journalistic and design excellence. Follow Michael on Twitter at @michaelmarzec.

Brian Massey – Conversion Sciences

Brian Massey calls himself a Conversion Scientist and he has the lab coat to prove it. “Conversion” is the process of converting Web traffic to leads and sales, and his practice, Conversion Sciences, brings these disciplines to businesses of all sizes. Brian is the author of Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. He is a dynamic speaker, presenting before corporations, universities, and at national conferences. He is the author of the The Conversion Scientist, and is a columnist Search Engine Land. Follow Brian on Twitter @bmassey.

Ross Mayfield – Slideshare

Ross Mayfield is the Vice President of Business Development at SlideShare, developing strategic partnerships and helping organizations engage with the world’s largest professional sharing community. He has been an advisor to SlideShare since its founding. He is also currently Chairman & Co-founder of Socialtext, the Enterprise Social Software pioneer, and was the founding CEO. Previously, Mayfield Co-founded and served as President of RateXchange, a publicly traded B2B commodity exchange for telecommunications. He served as VP of Marketing for a Fujitsu spinout and Marketing Director of the largest privately held telecommunications group in Eastern Europe, founded an ISP, and a web-design company. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. Follow Ross on Twitter @ross.

John McFarland – General Motors

John McFarland is the General Motors senior manager of global strategic marketing and infotainment. He is a seasoned and award-winning brand builder and strategist. In his current role, McFarland is responsible for leading global marketing strategy, big idea development, and an innovation pipeline for General Motors’ global brand portfolio including brands such as Chevrolet, Cadillac and Opel. He also leads infotainment strategy for GM’s brands and is the head of marketing for OnStar. Follow John on Twitter @mcfarljc.

Heather Meza – Cisco Digital Media Solutions Center of Expertise

As the head of Cisco’s Digital Media Solutions Center of Expertise, Heather directs a diverse team responsible for strategy, planning, execution and management of websites, programs and assets that accelerate and enable marketing and communications effectiveness for Cisco Services, an $9Bn global business constituting 22% of Cisco’s overall revenue. Heather is a high-energy and enthusiastic web marketing leader, truly passionate about the web, social media and especially content marketing. Follow Heather on Twitter @heathermeza.

Josh Miles – Miles Design LLC

Josh Miles is a caffeine and Twitter addict, and the principal and founder of Miles Design LLC. Josh’s role at Miles Design consists of driving brand strategy, business development, and firm-wide marketing. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies.

Josh is the author of the new Content Marketing Institute book, Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm. Follow Josh on Twitter @joshmiles.

Pamela Muldoon – Next Stage Media Group

Pamela Muldoon is Owner and Chief Content Officer of Next Stage Media Group. She blends 20+ years of training, marketing and media to help clients with merging traditional and digital strategies to grow their business. After working for companies like Prudential, Sun Country Airlines and ING, Pamela launched Next Stage Media Group to help business owners create stronger marketing plans with an emphasis on consistency and leverage.

She hosts Content Marketing 360 Radio Show, featuring top thought leaders in marketing from around the globe. Pamela blends the best of traditional radio with the internet to help companies leverage quality audio as a content strategy. Learn more about Pamela at her website. Follow Pamela on Twitter @pamelamuldoon.

Toby Murdock – Kapost

Toby Murdock is Co-Founder and CEO of Kapost, the leading content marketing software platform that enables marketers to build and operate a Content Marketing Machine, resulting in more traffic, leads and customers. Kapost customers include Intel, Verizon, TripAdvisor, Eloqua and CBS. Prior to Kapost, Toby was the Co-Founder and CEO of Qloud, an online music application that grew to over 25MM users before being acquired by BuzzMedia. Follow Toby on Twitter @tobymurdock.

Sean Murphy – American Express Publishing Custom Media

Sean Murphy is an award-winning content director and strategist. He has over 20 years of magazine and digital media experience, specializing in multiplatform content creation. Having worked in both editorial and corporate marketing, he has unique insight on how to integrate clients’ business objectives with content that’s relevant and of value to customers.

As Director of Content at American Express Publishing Custom Media, he oversees the edit and creative teams and acts as lead content strategist for the division. Previously he was content director at Hearst Integrated Media, editorial director of Hearst Custom Publishing, an editor at Vogue and researcher and writer at Vanity Fair. Follow Sean on Twitter @smurphsup2.

Ken Novak – Parker Hannifin Corporation

Ken Novak- digital marketing savant, native and great Dad. With over 13+ years of digital marketing experience, it has been his one and only focus since his career began. Owning an extensive resume of defining and executing a myriad of digital strategies ranging the entire spectrum of the communications landscape, there are not many marketing challenges he has not seen. Other than his daughter (which he shamelessly promotes), his pride is quantified business results fueled by the most efficient use of technology and communication strategies. That pride is exemplified in his current role as Global eBusiness Marketing Manager for Parker (a Fortune 200 company). Follow Ken on Twitter @kennovak3.

Lee Odden – TopRank Online Marketing

Lee OddenLee Odden is the CEO of TopRank Online Marketing, a digital marketing agency specializing in customer acquisition and engagement consulting services. His SEO, Social Media & Content Marketing expertise has been tapped by large brands HP & McKesson as well as emerging brands Marketo & StrongMail. Odden has been cited for his search marketing expertise in The Economist, Fortune & DM News as well as top Online Marketing books Content Rules and Marketing in the Age of Google. He is active on the social web with substantial communities on Facebook, Twitter and over 46,000 subscribers on his Online Marketing Blog. A sought after speaker, Odden regularly presents at industy conferences in New York, London & Hong Kong. Follow Lee on Twitter @leeodden.

Rob Pasquinucci – Luxottica

Content specialist, college professor, bicyclist and recovering Cleveland sports fan Rob Pasquinucci helps Luxottica develop meaningful content across many internal channels. Never heard of Luxottica? You probably know the eyewear industry leader better through its retail brands – LensCrafters, Sunglass Hut, Pearle Vision and many more. Rob has also taught PR classes at Northern Kentucky University and Xavier.

Earlier in his career, Rob led content creation for clients of the region’s largest integrated marketing agencies, two non-profits and was a newspaper reporter in Mansfield, Ohio. He holds a MA in communication from NKU, and is an accredited member of PRSA. Follow Rob on Twitter @pasquinucr1.

Katie Peet – State Auto

Katie (Herbst) Peet leads social media initiatives at State Auto Insurance Companies, a super regional property and casualty company headquartered in Columbus, Ohio. Prior to joining State Auto as the company’s first Social Media Director, Katie spent 10 years with Westfield Insurance managing web marketing and spearheading the development of social media and strategy.

Katie actively works to help independent insurance agents navigate the social media landscape. She speaks about the risks and rewards of social media at national insurance industry events, including the NetVU National Conference and the Applied Systems Client Network’s TenCON, and at marketing conferences including Content Marketing World. Follow Katie on Twitter @katieherbstpeet.

Maria Pergolino – Marketo, Inc.

Maria Pergolino works as Senior Director of Marketing at Marketo, where she specializes in demand generation, inbound marketing, and campaign optimization. She has worked in marketing for over twelve years, and specifically in online marketing including social media, search marketing, and lead generation and nurturing for the past six. Maria has a Marketing Degree and MBA from the School of Business at Rutgers University, is a Salesforce Certified Administrator, and a speaker at numerous marketing events. Follow Maria on Twitter @Inboundmarketer.

Lisa Petrilli – C-Level Strategies, Inc.

Lisa Petrilli is Chief Executive Officer of C-Level Strategies, Inc., Chief Operating and Marketing Officer for the To Be a Woman Global Platform, Chief Relationship Officer for CEO Connection, Author of the eBook The Introvert’s Guide to Success in Business and Leadership, Harvard Business Review blogger, and Co-Founder and Co-Host of Leadership Chat on Twitter. She is passionate about visionary leadership and pens a blog with this title.

Her corporate experience includes leading a $750 million healthcare business and speaking on behalf of her company at a United Nations Conference in Geneva, Switzerland. She has an MBA from Kellogg. Follow Lisa on Twitter @LisaPetrilli.

Curt Porritt – MasterControl

Curt Porritt has over 22 years of experience in the high-tech industry, including more than 15 years of upper-level management experience. He played an integral part in designing and managing WordPerfect’s international development organization — one of the first in the world to produce software products simultaneously in more than 30 different languages. In 1995, Curt began his own consulting firm that helped software companies achieve the highest possible ROI from their international markets. During his five years as a professional consultant, Curt worked with dozens of companies to help them achieve a 30% to 60% higher return on investment from their international markets.

More recently Curt served as President and CEO of 10x Marketing – an Internet marketing firm focused on helping companies realize more visitors to their websites, convert those visitors into new customers, and thereby generate greater revenue from the Internet. While serving as the CEO of 10x Marketing Curt received the Top Twenty Five Under Five award three years in a row from The Utah Valley Entrepreneurial Forum as well as the Top One-Year Old Company award in 2004.

In his current position as Senior Vice President of Marketing for MasterControl, Curt has merged his international experience with the latest breakthroughs in global Internet marketing. His efforts with MasterControl enabled him to become a finalist for the 2009 Chief Marketing Officer of the Year award from The CMO Institute and CMO.com.

Curt is also a member of the Board of Directors for Life-Line – a residential treatment facility that helps troubled teens overcome destructive behaviors such as substance abuse, criminal activities, pornography addiction, relationship problems, and other self-defeating behaviors that prevent them from living a full and happy life.

In his spare time Curt enjoys teaching classes on Internet marketing and marketing strategy for the Small Business Development Center in Salt Lake City. He has also authored a book entitled The Basics of Business, which serves as the text book for one of these classes.

Amy Porterfield – Co-Author, Facebook Marketing All-In-One For Dummies

Amy Porterfield is the co-author of Facebook Marketing All-In-One for Dummies and a Social Media Strategist. She was recently named one of Forbes Top 50 Social Media Power Influencers. Amy creates educational programs for small businesses and entrepreneurs to help them get more traffic, leads and sales with social media marketing. Amy’s been in the marketing arena for over 12 years and spent over 6 years working alongside Peak Performance Coach, Anthony Robbins, where she managed his content marketing team and major online product campaigns. Follow Amy on Twitter @AmyPorterfield.

Michael Pranikoff – PR Newswire

Michael Pranikoff, Global Director of Emerging Media at PR Newswire, is responsible for educating PR Newswire staff and customers about the role emerging media, such as RSS, blogs, social networks, search engines, and other emerging technologies, play in public relations and marketing. Michael joined PR Newswire in 1998. He immersed himself in the technology industry in and around the Washington, D.C. area working with clients such as XM Satellite Radio, AOL and the Consumer Electronics Association. In 2003, Michael was named the National Technology Markets Specialist, and eventually led to being named PR Newswire’s first Director of Emerging Media. Michael has been a featured speaker and moderator at events across the country. Michael is also a featured contributor to several blogs, podcasts, and newsletters. Prior to joining PR Newswire, Michael worked for MacNeil / Lehrer Productions which produces the NewsHour with Jim Lehrer. Michael graduated from Syracuse University with a degree in Speech Communications. Michael Pranikoff maintains a link blog linking to sites and conversations that pertain to the intersection of technology and public relations at http://about.me/michaelpranikoff. Follow Michael on Twitter @mpranikoff.

Joe Pulizzi – Content Marketing Institute

Joe PulizziJoe Pulizzi is a leading author, speaker and strategist for content marketing. Joe is first and foremost a content marketing evangelist, and founded the Content Marketing Institute, as well as the premier international content marketing event Content Marketing World and Chief Content Officer magazine. He is also co-author of the highly praised book Get Content Get Customers (McGraw-Hill), recognized as THE handbook for content marketing, as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand.

Joe writes one of the most popular content marketing blogs in the world and is overly passionate about the color orange. Follow Joe on Twitter @juntajoe.

Becky Rasmussen – AMR Management Services

Becky Rasmussen has more than a decade of experience in developing, creating and distributing content for a variety of audiences. In her current work with AMR Management Services, an accredited Association Management Company, she works with nonprofit, trade and professional association clients, using content marketing to help them reach their goals of engaging current and prospective members and positioning themselves as thought leaders for their respective industries. A former editor for trade publications, she holds a bachelor’s degree in magazine journalism from the University of Missouri-Columbia. Follow Becky on Twitter @Becky_Rasmussen.

Leslie Reiser – IBM

Leslie Reiser leads IBM’s midmarket global digital, social strategy and program delivery. She manages an organization that drives the transformation of digital communications and marketing through the development and deployment of complex, web environments, communities, and the prototyping of digital/social programs that have reinvented the way IBM utilizes digital to drive revenue and deliver integrated solutions. has extensive experience developing and executing effective online strategic and tactical programs within traditional web and social media marketing environments targeted to business and information technologists across the SMB marketplace. She As an author of IBM’s groundbreaking external blogging guidelines, Leslie developed a unique program and associated processes to leverage key influencers for maximum impact across the social Web and to further consideration for the IBM brand. Follow Leslie on Twitter @LCReiser.

Adele Revella – Buyer Persona Institute

Adele Revella has more than two decades of experience as a B2B marketing executive, keynote speaker, workshop facilitator, consultant, and author of The Buyer Persona Manifesto. For 10 years, she traveled the globe, presenting “Effective Product Marketing,” a two-day Pragmatic Marketing™ seminar that showed more than 5,000 marketers how to deliver outstanding content and marketing programs in their organizations. Through the company she founded in 2010, Buyer Persona Institute, Adele now leads customized online and on-site marketing workshops for marketers who seek the confidence to say: “This is what really matters to our buyers. So here’s the plan.” Follow Adele on Twitter @buyerpersona.

Nate Riggs – The Karcher Group

Nate Riggs leads social business at The Karcher Group, a North Canton, Ohio-based digital agency. For the past 12 years, he’s advised mid-sized and enterprise companies on how to best leverage the Internet to effectively reach customers and retain their attention. He’s a regular conference speaker on social media, branding and disruptive technologies. His blog generated more than 100,000 new visitors in 2011. He’s a regular contributor to the Content Marketing Institute, and has been featured in Chief Content Office Magazine, Spin Sucks, Social Fresh, The Wall Street Journal, Ohio News Network, Business First, USA Today and numerous other blogs and publications. His first book, “The Art of Blogging” is due to be published in 2012. Follow Nate on Twitter @nateriggs.

Paul Roetzer – PR 20/20

Paul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency specializing in public relations, content marketing, social media and search marketing. A graduate of Ohio University’s E.W. Scripps School of Journalism, Paul spent six years as a consultant and vice president at a traditional PR agency prior to launching PR 20/20. He is a speaker and author of The Marketing Agency Blueprint (Wiley), creator of Marketing Agency Insider, and was named an Innovation in Business Rising Star by Smart Business. Paul commonly publishes posts on the PR 20/20 blog related to inbound marketing, entrepreneurship and business. Follow Paul on Twitter @paulroetzer.

Jeff Rohrs – Exact Target

A recovering attorney, bacon-lover & Cleveland sports victim, Jeff heads-up the Marketing Research & Education Group at ExactTarget. In this capacity, Jeff co-authors the SUBSCRIBERS, FANS & FOLLOWERS research series—and ongoing examination of how today’s online consumers interact with brands through email, Facebook, and Twitter. Jeff also spearheads ExactTarget’s Connections User Conference programming and SUBSCRIBERS RULE! philosophy. Over his career, Jeff has presented at a wide variety of industry events including ad:tech, Argyle’s CMO Leadership Forum, The CMO Club Summit, the eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, SES, SMX, and WOM Supergenius. Follow Jeff on Twitter @jkrohrs.

Robert Rose – Content Marketing Institute

Robert RoseAs the Chief Stategist for the Content Marketing Institute and Founder and Chief Troublemaker at Big Blue Moose, Robert Rose innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Rose has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies. He developed some of the the first Web strategies in the country for clients such as Mediamark Research (MRI) and CTAM (The Cable and Telecommunications Association) literally introducing these leading corporations to the Web. Prior to Big Blue moose Robert was Vice President, Marketing and Strategy for CrownPeak; a software-as-a-service company focused on Web content solutions for online marketers. At CrownPeak Robert led not only the marketing and product strategy efforts for the company, but also worked with clients such as Nissan USA, Robb Report, First American Title, Skype and Pep Boys to develop Web and content management strategies to successfully transform their online marketing and achieve profitable results.

A recognized expert in digital media, marketing, social media and Software-as-a-Service technologies, Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s a featured writer and guest blogger for the online magazine iMedia Connection and the co-author of the book Managing Content Marketing with Joe Pulizzi. Rose is, and has been, widely quoted in the press, including publications such as Wired, CBS Interactive, KMWorld, Direct Marketing News and BusinessWeek. Follow Robert on Twitter @Robert_Rose.

Mark W. Schaefer – Schaefer Marketing Solutions

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.

Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the founder of Social Slam, a national social media event that takes place each April. He is the author of two best-selling marketing books, Return On Influence and The Tao of Twitter. In 2012, he was named by Forbes magazine as one of the Top 50 social media “power influencers” of the world. Follow Mark on Twitter @markwschaefer.

Sam Sebastian – Google, Inc.

For six years, Sam Sebastian has been responsible for leading Google’s Local and Government Markets sales and operations organizations in North America. Sam’s Local Markets team helps locally-driven marketers — such as real estate, coupon, legal and home services firms — utilize Google’s ad platform to realize greater efficiencies and returns from local advertising. Sam’s Government, Politics & Non Profit team helps the federal government, non profits and advocacy organizations, political candidates and causes execute multiplatform digital engagement strategies.

Sam joined Google from Classified Ventures, LLC, an online joint venture of major U.S. newspaper companies, where he was the General Manager at Homescape.com and SVP, Sales & Marketing at HomeGain. Prior to Classified Ventures, Sam was a consultant with Arthur Andersen in Chicago, IL. In addition to numerous interviews in national industry publications, Sam is a regularly featured speaker at many Local Advertising trade events. In 2009, Sam was honored as one of Crain’s Chicago “40 Under 40″ professionals. He was also recognized as one of B2B Magazine’s “Who’s Who in B2B” in 2011 and as the real estate industry’s “Top 100 Most Influential Leaders” by Inman News. Sam serves on the Boards of the Business Marketing Association, the American Business Media Association and the Make A Wish Foundation. Sebastian earned a BA in Accounting from The Ohio State University and an MBA from Northwestern’s Kellogg Graduate School of Management.

Shaku Selvakumar – IBM

Shaku Selvakumar is the lead social strategist for IBM WebSphere and her work has won various awards including the Forrester Groundwell, Hermes, SIA. She is responsible for envisioning and implementing web, social and content marketing strategies that favorably position, drive awareness and generate demand for the WebSphere brand with IBM Software. Prior to this, she was the demand program lead for service oriented architecture at IBM where she was responsible for aiding in category creation, translating broad messaging and marketing objectives into targeted, executable, recommendations to help geographies deliver on their revenue objectives. Shaku brings an ability to successfully highlight the USP and collaborate successfully with an extended ecosystem of stakeholders using high impact integrated marketing and social and content tools to drive demand generation and impact corporate goals. Previously she handled the successful marketing integration for the Webify acquisition at IBM and covered product marketing and communications by brand and industry. Shaku was recognized by IBM as a top performer and selected to join the company’s exclusive Leadership Development Program. She has also received internal awards for marketing leadership, teaming for performance and innovation. Follow Shaku on Twitter @ShakuS.

Nenad Senic – Disput

Nenad Senic, from Slovenia, is a published researcher, award-winning teacher, and experienced journalist turned into a brand editor dedicated to helping companies and organizations build long-term relationships with their target audiences and grow profits by creating better content. He is a European editor of Chief Content Officer by CMI. Nenad has already created and edited numerous custom magazines. He collects custom and B2B magazines, special publications and annual reports from all over the world and reads them daily. On his blog, he advises Slovene companies how to improve their custom and B2B publications. Follow Nenad on Twitter @NenadSenic.

Chris Seper – MedCity Media

Chris SeperChris Seper is a digital media entrepreneur who started and leads MedCity Media, the publisher of MedCityNews.com. MedCity News is the destination portal for coverage of innovation and B2B insight in the life sciences and healthcare, gathering the best collection of C-level executives, entrepreneurs, investors and others stakeholders.

MedCity Media’s business model builds better, deeper and more lucrative relationships with customers because it leverages its content and its audience better than digital or traditional peers.

Chris is a former journalist whose byline has appeared in The Plain Dealer, Philadelphia Inquirer, The Washington Post and Christian Science Monitor. He advises the likes of Spoke Software and is on the board of directors of The Civic Commons, a Knight Foundation-funded social enterprise that leverages technology for civic action. Follow Chris on Twitter at @chrisseper.

Ron Shaull – The Ohio State University

Ron Shaull is Director of Writing and Content Services for The Ohio State University Wexner Medical Center. He and his staff of writers and editors produce web content, speeches, video and more than a dozen newsletters and magazines, and have won numerous regional and national communications awards. He has an M.A. in journalism from Ohio State and more than 25 years in advertising and corporate communications. Ron is also one of 40 culture transformation facilitators at Ohio State, leading staff retreats to foster collaboration and high performance across campus.

Marcus Sheridan – River Pools and Spas

Marcus Sheridan is the founder of The Sales Lion, one of the internet’s fastest growing marketing websites focusing on the transformational powers of inbound marketing on small businesses.

But before spreading the good word about marketing, Sheridan, who also owns a prominent swimming pool company, established the most popular swimming pool website in the world through content marketing.

Known for his contagious enthusiasm and boundless energy when on stage, Sheridan has since become a popular speaker and has been called the ‘Gary Vaynerchuk of the Swimming Pool Industry’. Follow Marcus on Twitter @TheSalesLion.

Michael Silverman – Duo Consulting

Michael Silverman, founder and chief executive officer of Duo Consulting, has more than 25 years’ experience as an entrepreneur, executive and innovator. Recipient of an outstanding business award from Arthur Andersen and finalist for “Entrepreneur of the Year,” in 1997, Michael created his first Internet business, which eventually lead to the development of Duo Consulting. Most recently Michael has been focused on communities and has recently written a book titled Capturing Community published by CMI Press in Spring 2012. Michael has an MBA in marketing from the J. L. Kellogg Graduate School of Management at Northwestern University. Follow Mike on Twitter at @MSilvermanDuo.

Sonia Simone – Copyblogger Media

Sonia Simone is Chief Marketing Officer and a founding partner of Copyblogger Media. Her long experience with social media, (she started out in online community in 1989) combined with her corporate marcom background give her a unique perspective in both the practical and social side of content marketing. She runs the Copyblogger blog, as well as developing the content and email strategies that support Copyblogger Media’s software and professional education lines of business. Follow Sonia on Twitter at @soniasimone.

Russell Sparkman – Fusionspark Media

Russell SparkmanRussell is a new-media craftsman and content marketing producer with more than 25 years of visual communications experience. In 1999, he co-founded Fusionspark Media, a new media production and marketing communications firm that inspires, informs and influences through authentic online content in support of corporate, non-profit and government communications initiatives. As CEO, he has played key roles in all company projects, including business development, production, photography, videography, and content strategy. Russell is also the founder/executive director of the Langley Center for New Media, and sits on the board of directors of the Jackson Hole Wildlife Film Festival and the Whidbey Institute for the Contemporary Arts. Follow Russell on Twitter at @FusionSpark.

Brenda Spiering – Sun Life Financial

Brenda Spiering is Editor of the award-winning Sun Life Financial content marketing platform BrighterLife.ca. She develops branded content to help position Sun Life as a trusted source of financial solutions and advice and engage potential clients at an earlier stage in the acquisition process.

Brenda previously developed content marketing strategies and targeted e-newsletters for brands such as LendingTree, RealEstate.com, RBC Royal Bank and the Principal Financial Group. She began her career as a financial journalist. Follow Brenda on Twitter at @BrendaSpiering.

Thomas Stein – Stein + Partners Brand Activation

Tom Stein is president and chief creative officer of Stein + Partners Brand Activation. SPBA is a leading branding, integrated and interactive marketing agency serving B2B and prosumer brands. In 2009, the Agency launched Kilter, one of the first content marketing agencies focused on the B2B space. SPBA is widely recognized as a leader and innovator, and has been named Agency of the Year by both BtoB Magazine and the Business Marketng Association. Follow Tom on Twitter at @Tom_Stein.

Mike Stelzner – Social Media Examiner

Michael StelznerMichael Stelzner is the founder and CEO of Social Media Examiner (one of the world’s largest business blogs). He is also author of the books Launch: How to Quickly Propel Your Business Beyond the Competition and Writing White Papers: How to Capture Readers and Keep Them Engaged. Follow Mike on Twitter at @Mike_Stelzner.

Mike Sweeney – Right Source Marketing

Mike has nearly 15 years of experience leading in-house marketing teams and serving as a consultant to organizations in industries such as software/technology, professional services, media and entertainment. As Managing Partner at Right Source Marketing, Mike serves as Outsourced Chief Marketing Officer to a number of companies in the Washington, D.C. and Baltimore areas and manages content strategy for over a dozen clients. He is one of the primary authors of the Marketing Trenches blog, and a regular contributor to the Content Marketing Institute blog. Additionally, Mike is an adjunct professor in Interactive Marketing at Georgetown University’s School of Continuing Studies. Follow Mike on Twitter at @mjsweeney.

Jayme Thomason – DivvyHQ

Jayme is on a mission to take her simple approach to content marketing to the masses. Growing up on her family’s farm in rural Kansas taught her a lot about being able to appreciate life’s simplicities. Those ideals are now inherent in her career, first as a copywriter, then as a content strategist, now as the co-founder and CEO of DivvyHQ, the simple, spreadsheet-free editorial calendar application. DivvyHQ was created specifically for content marketers who manage multiple projects, clients and teams and are longing for a simpler solution. Follow Jayme on Twitter at @jaymethomason.

Waynette Tubbs – SAS

Waynette Tubbs is Managing Editor of SAS’ award-winning sascom Magazine and Community Manager of two diverse, growing communities at SAS. Considered a role model for social media adoption at SAS, Waynette has built a personal brand closely intertwined with the SAS brand by blogging, monitoring online conversations and attending community events. Her brand allows her to engage the most active advocates and turn ragers into evangelists. She has developed processes for developing industry leaders, practitioners and thought leaders as bloggers and commenters – proving these tactics can create strong communities in the B2B space. Follow Waynette on Twitter at @waynettetubbs.

Michael Weiss – figure18

As Managing Director of figure18, Michael serves as a dynamic force in the web marketing and development industry as a veteran speaker, consultant, client advocate, and sales executive. As a TEDx Talker and accomplished musician Michael has been in front of large audiences from New York to Los Angeles. He is no stranger to the stage and enjoys entertaining people whether they want to learn, rock out or both! Along with his extensive management, marketing, and sales experience, Michael also possesses a background in education and counseling. He has also worked in the entertainment industry for such moguls as Quincy Jones, Jerry Bruckheimer, and Arnold Kopelson. Follow Michael on Twitter at @mikepweiss.

Heather Whaling – Geben Communication

As president of Geben Communication, Heather Whaling helps brands integrate PR and social media to achieve measurable outcomes. In addition to being featured in a host of top-tier media, Geben’s clients have won numerous awards for creative, effective communication campaigns.

Heather has been quoted in Inc.com, Entrepreneur and BusinessWeek about social media’s impact on business. She also contributes a monthly column on digital PR to Mashable and AmericanExpress Open Forum, and co-moderates the popular PR 2.0 chat (#pr20chat on Twitter). Named one of the top 30 PR pros to follow on Twitter, Heather tweets as @prTini and blogs at prTini.com.

Todd Wheatland – Kelly Services

Todd WheatlandTodd is overseeing a content marketing revolution at Fortune 500 workforce solutions company Kelly Services. Throughout a 15-year career in the human resources and workforce consulting space, he has been a serial content platform entrepreneur. His projects have been recognized by the AMI national marketing award, as well as gold and platinum MarCom awards. Australian by birth and global by nature, Todd lives with his family in Paris, France. Follow Todd on Twitter at @toddwheatland.

Jon Wuebben – Content Launch

Jon Wuebben is the CEO of Content Launch, a web content marketing agency that handles content development and content strategy for hundreds of companies, digital agencies and web designers. His new book, “Content is Currency: Developing Powerful Content for Web and Mobile”, helps businesses everywhere learn how to plan, create, distribute and manage content. Follow Jon on Twitter at @jonwuebben.

Naaz YarKhan – Bigmomentum Communications

Naaz YarKhan is currently Director, Content Strategy at IFANCA. As Principal of Bigmomentum Communications Strategy, her clients included Leo Burnett, Teacher’s College, Columbia University and Central Asia Institute. Naaz takes a 360° approach to content strategy, harnessing content, social media, public relations and live events. She has lead product launches including an e-commerce national brand, www.halalhealthy.com, the ‘Chicago Crescent ‘ newspaper (circ.13,000) and the re-branding of “Halal Consumer” ( circ. 30,000). As a writer, she has contributed to 50+media outlets, internationally. While at iXL, now Razorfish, she was Content Strategist for GE, Discover Card and SmithKline Beecham. Follow Naaz on Twitter at @yarkhan.

Sandra Zoratti – Ricoh

Sandra Zoratti is an Author, Speaker and Vice President, Marketing, Executive Briefings and Education for Ricoh. She manages a business created from former IBM and Ricoh companies located in Boulder, Colorado. Sandra built and launched the data-driven marketing practice called “Precision Marketing” from the ground up and has numerous proof points of its success around the world using insight-driven targeting, content and metrics. Sandra is recognized as a thought leader in the area of Precision Marketing. Follow Sandra on Twitter at @sandraz.

Can’t wait? Here’s a little love from our 2011 keynote speakers, Sally Hogshead and David Meerman Scott.