Futures in Content Marketing

CSU’s Futures in Content Marketing is open to all area students with a valid student ID. Registered attendees also gain access to Content Marketing World’s opening reception at the Rock Hall of Fame the evening of September 6th, and will have the ability to network with some of the leading content marketers from around the world.

The program is brought to you by the Content Marketing Institute and Kelly Services.

SEE HERE FOR A PRINTABLE FLYER

Tuesday, September 6 1:30 PM – 4:30 PM (EASTERN TIME ZONE)
Price: $25

Online Registration is now closed for this event. If you’d like to attend, please come to the Bonda Room on the CSU campus by at least 1:15 PM (and bring cash).

Location: The Bonda Room, Levin College of Urban Affairs, 1717 Euclid (map it)

PROGRAM

Key Takeaways

Insights into careers in content marketing.
Actionable strategies to prepare for a career in content marketing.
Mistakes to avoid in pursuing a career in content marketing.

Social media, mobile marketing, search, blogs and more…all the latest marketing strategies and techniques have one thing in common – Content Marketing. Content Marketing is the concept that all companies are now publishers today.

This means that the role of both the marketing pro and the journalist has changed forever. Marketing departments are beginning to evolve rapidly into becoming publishers, news organizations, thought leaders and content factories.

The problem: Although there are a crop of new titles arising including chief content officer, content strategist, branded content director and content marketing manager, there are no clear educational paths for those titles.

That’s beginning to change: NOW!

Cleveland State University, in partnership with the Content Marketing Institute and Kelly Services, is sponsoring a three-hour session on the Content Marketing career path. Leading content experts will descend on Cleveland to present and answer questions from area student business leaders.

AGENDA

1:00 PM

Registration Opens (Drinks and Snacks available)

1:30 PM

Opening Remarks: ”Content Marketing as the Future of Marketing”

Joe Pulizzi, Content Marketing Institute
James D’Orazio, Cleveland State University

1:50 PM

Todd Wheatland, Head of Global Marketing, Kelly Services (Paris, France)

Topic: “Content Marketing: A Career Opportunity Most Never Hear About”

Todd is responsible for a content marketing revolution at global workforce solutions giant Kelly Services. Throughout a 15-year career in the human resources and workforce consulting space, he has been a serial content platform entrepreneur. His projects have been recognized by the AMI national marketing award, as well as gold and platinum MarCom awards. Australian by birth and global by nature, Todd lives with his family in Paris, France.

2:40 PM

Bernie Borges, CEO, Find and Convert (Tampa Bay, Florida)

Topic: “Preparing Yourself Now for a Career in Content Marketing”

Bernie Borges is an author, speaker, trainer, podcaster and CEO of Find and Convert, an Internet Marketing agency serving mid-size clients nationwide. Find and Convert helps its clients get found online in order to convert contacts into profitable relationships. His training division, BernieBorges.com delivers keynotes, live workshops, online and video training for marketers, business development professionals and job seekers.

Bernie’s book: Marketing 2.0: Bridging the Gap Between Seller and Buyer through Social Media Marketing launched in July of 2009. Marketing 2.0 is a playbook for mid-size business executives eager to develop their social media marketing strategy or take it to the next level of results.

Bernie’s Social Networking for Job Seekers training is patterned after best practices used by businesses to build their brand and create new opportunities. Many of the same best practices used by businesses can be applied by job seekers, business development professionals and entrepreneurs. Bernie delivers this training through live seminars, video and webinars.