Agenda

2013 Small Business Summit Agenda

Content Marketing World – Small Business Summit – is the leading in-person event for small business marketers looking for innovative ways to leverage content to grow revenues and profits.

The Small Business Summit will take you, the small business owner or marketing manager, step-by-step through how to attract and retain customers with content marketing.

Thursday, September 12, 2013

7:30 - 8:30 am Breakfast and Networking
8:30 - 8:40 am

Opening Address

brian_clarkBrian Clark, CEO, CopyBlogger.com 

8:40 - 9:25 am
How a Small Fiberglass Pool Business Escaped from Bankruptcy with Content Marketing
 
9:30 - 10:15 am [Content Strategy] Getting Started: Building a Small Business Content Strategy that Works
 
10:15 - 10:45 am Networking and Refreshments - Expo Area
10:45 - 11:30 am [Content Creation] Executing a Content Creation Plan as Core to Your Marketing Strategy
 
11:30 am - 12:25 pm [Content Distribution and Social Media] Real-Life Distribution Methods for Getting Your Content Found with Social Media
TimWasher Tim Washer, Senior Marketing Manager, Social Media, Cisco Systems
12:30 - 1:15 pm Lunch in Room
1:15 - 1:45 pm Break
1:45 - 2:30 pm  [Search Engine Optimization] – Yes, SEO is Still Critical. Here’s How to Make It Work for Your Small Business

loren-bakerLoren Baker, VP of Business Development, Copyblogger Media [formerly President, Search Engine Journal] 

2:45 - 3:30 pm  [Content and Email Marketing] – Why Email Subscription Is Key to Your Content Marketing

justin_premickJustin Premick, Director of Education Marketing, Aweber 

3:30 - 4:00 pm Networking and Refreshments - Expo Area
4:00 - 4:45 pm  [Bringing It All Together] – What now? Content marketing queen Ann Handley will help us navigate bringing all these pieces together into a strategy that works.

ann-handley-headshot-lgAnn Handley, Chief Content Officer, MarketingProfs

5:00 pm  Small Business Summit Wrap Up
CMWPhoto3

Marcus Sheridan – The Sales Lion

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming… » Learn More