Workshops

Content Marketing World Workshops

Our pre-conference workshops (most running from 1:00PM to 4:30PM on Monday, September 8, 2014) are focused on a deep dive into a particular content marketing solution area.

#1 Sales Enablement (Making Content Work for the Sales Force)

  • Design your content marketing program to integrate the sales force and help increase sales and shorten the sales cycle.

#2 Content Marketing 101

  • For those attendees that need the basics of content marketing.

#3 Developing a Demand Generation Strategy (and Showing the Revenue Path with Content)

  • Drive more marketing qualified leads through epic content creation.

#4 Landing Page Optimization Clinic

  • An in-depth clinic on how to improve your landing pages for better conversion.

#5 Global Content Strategy Workshop

  • If you want to deliver the right information to the right people, at the right time, in the right format and language, you must start with a content strategy. Attend this half-day workshop to learn how to get started. Attendees will learn the seven components of global content strategy, what to watch out for, and a useful mix of global content strategy best practices. This amazing workshop is jam-packed with useful information that no professional content marketer should be without.

#6 How to Develop a Content Curation Strategy for Your Organization

  • Need more content to drive your program?  Learn how to integrate content curation techniques into your content marketing strategy.

#7 Creating and Executing a Social Influencer Program

  • Learn how to grow the audience for your content by partnering with industry influencers.

#8 Native Advertising/Sponsored Content Clinic

  • Creating a strategy and leveraging available tools to get your content placed in front of the right audiences.

#9 Building Buyer Personas

  • Most content marketers do not have usable buyer personas.  Don’t make that mistake.  Get yours created in this hands-on session.

#10 Planning, Refining and Measuring SEO for Content Marketing

  • Go beyond the hype, myths and basics with this hands-on SEO workshop that will show you how to leverage your expertise to define, shape, refine or repair your company’s SEO strategy. Learn realistic keyword research and selection techniques that you can personally master to reinforce brands, drive leads and increase sales. Explore an array of practical inbound link building techniques that you can use on-the-spot. And lastly, discover the best ways to unite SEO with a sound content development strategy and get practical ways to dive into web site analytics and track relevant KIPs that make sense for your business.

#11 Building and Growing Your Content Marketing Agency

  • Learn how to organize your agency, price your services, and set up your content marketing agency for growth.

#12 Constructing and Executing a Mobile Content Marketing Strategy

  • While there are tremendous opportunities for marketers on the mobile channel, there are also big challenges that need to be overcome. Most brands simply don’t have the strategy in place to create and distribute mobile content that makes an impact. This workshop will take you through A to Z to create and execute a mobile plan that works…now.